All Research Sponsored By:TechTarget
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Essential Metrics For Successful ABM
“Oh no,” you may be thinking, “not another ABM webinar.” But Dara Such, TechTarget’s VP of Customer Enablement & Data Strategy, insists that if you watch this one, you’ll leave with actionable ideas to apply to your organization’s ABM program. Tune in to unlock those insights.
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2023 European IT Priorities
To help marketers engage IT buying teams, TechTarget and Computer Weekly leaders break down trends in IT priorities and spending in this webcast. Tune in to unlock those insights and more.
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Cracking the Buyer’s Journey with Intent Data
Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.
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Three Essential Ways to Use Intent Data for More ABM Revenue
Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.
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Understanding IT Buyers’ Behaviors: Insights to improve sales and marketing performance
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”
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A Short, Complete Guide to Intent Data for Sales and Marketing
Dive into this TechTarget white paper to learn how you can accelerate your own journey with intent data – whatever stage you’re at.
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Tetris Infographic
In this TechTarget infographic, explore at how you can critically evaluate your demand generation game plan to create winning opportunities.
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Creating More ABM Opportunities Using Webinars
In this infographic, explore how you can use webinars in a series to better achieve your ABM objectives
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2022 Media Consumption Study 1
In this infographic, explore insights on the ever-growing IT buying team and discover practical advice on how to engage the whole purchasing team throughout a complicated buying process.
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Holy Grail (Digital Nirvana?): Using Intent Data and Rich Digital Experiences for More Demand, Better Conversion, and Deeper ABM Engagement (Hushly)
Read through this e-book to explore how you can better find high-quality prospects who have current needs and then deliver rich information “experiences” to better educate them about your solution.
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How To Build, Scale & Evolve The Modern Data-Driven Demand Gen Engine
In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.
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Intent Data, Big Picture : What Really Matters and Why?
In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.
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Are Marketing & Sales Leaving Millions on the Table? (Replay)
Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.
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Crawl, Walk, Run
Tune into this TechTarget webinar to learn how to crawl, walk, and finally run with intent data; discover the different types of purchase intent data, compare the vendors who provide them, and find out what solution is best for your organization.
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Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
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Adapting to the Speed of Change Six strategic habits to adopt in your sales and marketing planning
In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match
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IT Marketer vs IT pro webinar recording
Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.
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Verizon ABM with Intent: Front Line Success at Scale
Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.
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Accelerating Strategic Account Revenue with Intent Data
Tune in to this TechTarget webinar to explore how forward-thinking sales teams can use high-quality intent data to deliver significant revenue growth in key accounts.
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Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
In this TechTarget infographic, take a look at the 3 leading challenges impacting SDR performance, and how organizations can turn their situation around.
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Evolving Persona Thinking to Win More Business (Replay)
Tune into this TechTarget webinar for expert insight into how persona thinking should inform marketing and sales execution as customer decision-making processes continue to evolve and expand.
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Tethering Brand and Buyer Differentiating Your Brand in an Evolving B2B Environment
Discover in this TechTarget white paper the latest hurdles facing digital marketers in the B2B space, and learn how your organization can overcome them.
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2022 Media Consumption Study 3
In this TechTarget infographic, tap into insights regarding how digitally-fatigued IT professionals are when conducting buying research online, and how there is still a huge opportunity for marketers to engage IT buyers digitally.
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ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana (Replay)
Tune into this webinar as the CMOs of TechTarget and Hushly examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs
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2022 Media Consumption Study 5
In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.