All Research Sponsored By:Informa TechTarget
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Tech Investors and Operators: Moving Forward from the "SaaSacre"
How can businesses move forward from 2022’s “SaaSacre”? To find out, two leaders from TechTarget spoke with Janelle Teng, originator of the term “SaaSacre” and VP of Bessemer Venture Partners. Watch this episode of Tech Investors and Operators to unlock the insightful discussion.
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The Art of ABM Planning: Tapping into Intent and Technographics
Check out this webcast to hear from leaders from TechTarget and HG Insights about tapping into intent and technographics to level up ABM planning.
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Changing IT Budgets and Spending in Europe
Featuring insights from TechTarget’s 2023 IT Priorities Study, this infographic explores what’s driving IT spending in Europe, how organizations are prioritizing spending needs and how B2B marketers can help their organizations get ahead of the competition.
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Effective Content Distribution in a Competitive Digital World
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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The Modern IT Buyer’s Research Journey
One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so. Review this TechTarget infographic to access findings about IT buying behavior.
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Aligning to European IT Priorities to Drive Buyer Engagement
44% of businesses in EMEA plan to increase IT spending in 2023, according to TechTarget’s research. So, how can IT sellers take advantage of these prospects? By forming their marketing and sales strategies around IT buyers’ priorities. Learn about those priorities in this e-book.
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Marketing Fails and Fixes Content for Lead Generation
Check out this webcast to hear from TechTarget marketing experts about strategies for, and the challenges of, creating content for lead generation.
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Strategies to Support Channel Marketing Programs in EMEA
In this webcast, channel experts from TechTarget, e92plus and ThousandEyes illuminate the state of channel in EMEA and provide strategies for supporting channel marketing programs in that region. Watch now to unlock the insightful discussion.
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Employing Your Content as a Digital Sales Rep
75% of B2B buyers, according to research, can develop a vendor list based solely on digital content. So, for your organization to make a list, your digital content has to pop. Download this infographic by TechTarget to unlock tips for crafting standout digital content.
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Essential Metrics For Successful ABM
“Oh no,” you may be thinking, “not another ABM webinar.” But Dara Such, TechTarget’s VP of Customer Enablement & Data Strategy, insists that if you watch this one, you’ll leave with actionable ideas to apply to your organization’s ABM program. Tune in to unlock those insights.
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2023 European IT Priorities
To help marketers engage IT buying teams, TechTarget and Computer Weekly leaders break down trends in IT priorities and spending in this webcast. Tune in to unlock those insights and more.
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Cracking the Buyer’s Journey with Intent Data
Take a look through this e-book to discover 5 significant changes in IT buyers’ behavior and how your organization can leverage intent data in order to improve your content for and outreach to those buyers.
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Three Essential Ways to Use Intent Data for More ABM Revenue
Download this e-book to discover 3 ways to boost your account-based marketing (ABM) revenue through harnessing high-quality intent data.
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Understanding IT Buyers’ Behaviors: Insights to improve sales and marketing performance
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”
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A Short, Complete Guide to Intent Data for Sales and Marketing
Dive into this TechTarget white paper to learn how you can accelerate your own journey with intent data – whatever stage you’re at.
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Tetris Infographic
In this TechTarget infographic, explore at how you can critically evaluate your demand generation game plan to create winning opportunities.
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Creating More ABM Opportunities Using Webinars
In this infographic, explore how you can use webinars in a series to better achieve your ABM objectives
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2022 Media Consumption Study 1
In this infographic, explore insights on the ever-growing IT buying team and discover practical advice on how to engage the whole purchasing team throughout a complicated buying process.
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Holy Grail (Digital Nirvana?): Using Intent Data and Rich Digital Experiences for More Demand, Better Conversion, and Deeper ABM Engagement (Hushly)
Read through this e-book to explore how you can better find high-quality prospects who have current needs and then deliver rich information “experiences” to better educate them about your solution.
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How To Build, Scale & Evolve The Modern Data-Driven Demand Gen Engine
In this e-book, explore the key considerations for how to begin, grow and continuously optimize a complete demand gen engine while staying responsive to changing business conditions as you go.
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Intent Data, Big Picture : What Really Matters and Why?
In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.
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Are Marketing & Sales Leaving Millions on the Table? (Replay)
Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.
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Crawl, Walk, Run
Tune into this TechTarget webinar to learn how to crawl, walk, and finally run with intent data; discover the different types of purchase intent data, compare the vendors who provide them, and find out what solution is best for your organization.
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Because Your MQLs Just Won’t Cut It: Cornerstone’s Intent-Driven Transition from Demand to Full-Funnel ABM
Explore in this e-book Cornerstone’s journey from legacy demand to full-funnel, intent-fueled account-based marketing (ABM), and discover how they realigned Sales and Marketing systems to realize the full potential of ABM and drive sustained success.
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Adapting to the Speed of Change Six strategic habits to adopt in your sales and marketing planning
In this e-book, take a look at the biggest trends that have shifted the IT buying and selling landscape in the past 20 months, and the 6 key ways you can adapt your sales and marketing to match