IT B2B Marketer vs. IT Pro: Does Buyer Perception Mirror Reality?
B2B marketers often assume they know their audience best. However, with a changing buying environment, marketers’ perceptions sometimes do not reflect current reality.
Tune into this TechTarget webinar for insights from IT pros and IT marketers across EMEA, and find out how IT buying teams move and research throughout the buy cycle... and how to connect with them.