ComputerWeekly.com Research Library

Powered by Bitpipe.com

All Research Sponsored By:TechTarget

  • Why Account-Based Marketing Will Fail Without Organizational Alignment

    What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

  • Measurement, KPIs & the Role of Awareness in Demand Generation

    90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

  • Make Lead Scoring and Action Triggers More Accurate

    Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle.

  • Why Cold Prospecting Costs You 50% of Your Deals

    View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

  • Your Guide to Creating a Marketing Activity Taxonomy

    Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

  • Building for the Buying Committee

    In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.

  • Close Deals Faster with Priority Engine Email Alerts

    How do you find prospects and choose which accounts to target? Whatever method your company uses, Priority Engine Email Alerts can help. Learn how it can help you stay on top of your best opportunities and ahead of your competitors in this brief video.

  • How to Establish Organizational Alignment for Lead Generation

    When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.

  • TechTarget Network Innovation Award: A Spotlight on 4 Network Automation Winners

    SearchNetworking.com's Network Innovation Award recognizes vendors offering new products across 14 different network technology categories. To learn about 4 network automation winners, download our expert guide. This guide is available for download after completing our market search survey.

  • CCNA Practice Guide

    Whether you're cramming for the CCNA or shopping for test preparation materials, get started with our free CCNA exam preparation guide. To grab your copy, please just take 5 minutes to complete our market research survey! We appreciate your feedback and wish you best of luck on the exam.

  • Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech

    Open this resource to better understand the value in segmented and informative IT prospect engagement for 7x better responses.

  • Audit Your Demand Generation Success: Part 3

    Download this demand generation guide to understand the 4 stages of demand generation and the KPIs that go with them.

  • How Embedded BI makes your data work for you

    Access this exclusive Embedded Analytics guide to explore why your peers are increasingly embedding business intelligence tools in their business applications, and how to weigh the pros and cons of implementing this approach for your organization.

  • A look at AI's role in BPM

    Process automation is here to stay – and we want to find out just how far it has spread in organizations like yours. Take 30 seconds to let us know how what your relationship with process automation like RPA and BPA is like.

  • Cloud collaboration: Go beyond file sharing

    Social media, messaging and file-sharing applications have forever changed the way you share information at home and at work. But the value of enterprise collaboration software extends well beyond document sharing. Explore why experts say collaboration is vital to the digital workplace in this exclusive guide—which you can download after a brief

  • Evaluating Popular Collaboration Tools

    Do you have a couple minutes to spare? Provide your insights in our brief Unified Communications survey for exclusive access to our e-guide, 7 Features to Consider When Selecting Collaboration Tools. This e-guide can help you choose the right collaboration tool for your company by comparing key features of tools such as Slack, Microsoft Teams

  • Evaluating Popular Collaboration Tools

    Do you have a couple minutes to spare? Provide your insights in our brief Unified Communications survey for exclusive access to our e-guide, 7 Features to Consider When Selecting Collaboration Tools. This e-guide can help you choose the right collaboration tool for your company by comparing key features of tools such as Slack, Microsoft Teams

  • Cloud ERP: The New Normal

    ERPs have fundamentally changed—and we're here to help you change with it. Read through this exclusive e-guide to learn how to ensure your company will run with peak efficiency by updating to cloud ERP platforms.

  • Document Your Ideal Customer Profile (ICP)

    Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.

  • Map Content to the Buyer’s Journey

    Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.

  • New Uses of Core Marketing Channels

    You may be surprised to learn which channels successful ABMers are identifying as their top priorities. Gain pro tips to successful ABM in this infographic.

  • Guide to Security Risks Attached to Open Source Software

    You know open source software comes with its inherent risks, but just how risky is it for your organization to build apps using open source? Find the answer in this guide from SearchSoftwareQuality.com, Open Source Compliance, Security & Risk Best Practices.

  • Driving Real Value with Intent-Driven Digital Advertising

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • 7 Essential Metrics for Account-Based Marketing

    Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.

  • Unified Endpoint Management

    In this guide, learn how unified endpoint management (UEM) can supplement traditional mobility strategies to help ease the management and security burden facing your IT team.

Bitpipe Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other

ComputerWeekly.com Research Library Copyright © 1998-2020 Bitpipe, Inc. All Rights Reserved.

Designated trademarks and brands are the property of their respective owners.

Use of this web site constitutes acceptance of the Bitpipe Terms and Conditions and Privacy Policy.