All Research Sponsored By:Informa TechTarget
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Make it Personal: Enhance Your Sales Outreach with Prospect Intent and AI
All sales reps understand the importance of catching a prospect’s attention through timely, precise and highly personalized outreach. This webinar features TechTarget’s Andy Briney and Jake Coffman discussing the value of using AI to quickly and easily create highly personalized business-relevant email messaging.
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Driving Intent Data Adoption within Your Sales Organization
As B2B buyers become more digital, sales teams need better insights to engage prospects effectively. This e-book discusses three ways to drive intent data adoption and increase sales productivity. Download the e-book to learn more.
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Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine
Discover how to transform your revenue process by shifting focus from MQLs to buying group insights and intent signals. Learn to identify overlooked and hidden opportunities to increase sales efficiency and generate more revenue. Read the e-book to learn more.
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Three Ways to Revive Declining Demand Gen
Many savvy marketers have a go-to playbook that have historically delivered results. Interestingly, thanks to changes in the macroeconomic environment and digitally focused buying behavior, many teams are trying to figure out why their strategies aren’t achieving typical levels of success. Access this e-book to learn more.
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The Buying Team is Missing in Your ABM Strategy
Discover how to build effective buying teams for your account-based marketing (ABM) strategy. Learn the common pitfalls to avoid and best practices to align marketing, sales, and operations. Download this comprehensive white paper to enhance your ABM program.
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The State of the Generative AI Market
This report surveys 800+ global IT and business professionals involved in AI decision-making and pulled the highlights together into The State of the Generative AI Market to give you a comprehensive view of the evolving market. Download to learn more.
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Four Personalized Sales Plays as We Enter the Generative AI Era
The wave of generative AI (GenAI) looks to offer incredible message creation efficiencies, but in doing so, it also stands to make it more difficult for any particular piece of content (or the sender) to stand out from the crowd. Access this e-book to gain more insight.
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Navigating ABM Engagement in the Age of AI
In this e-book, you can take a closer look at the state of ABM today to understand what’s holding ABM programs back. You'll learn about key changes in the B2B ecosystem that may be impacting your ABM program and how to tap into better buyer insights to improve ABM performance.
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Four Intent Data Use Cases for GTM Teams in EMEA
As the benefits of intent data become clearer and clearer, there's continued momentum in howintent is integrated within organizations and across go-to-market teams. And with so many ways to leverage intent data insights, the most successful organizations focus on solving challenges before scaling insights. Access this e-book to learn more.
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A Guide to Writing Great B2B Email Copy
Learn how to write effective B2B email copy that resonates with your target audience. This TechTarget guide covers best practices for crafting compelling subject lines, email body copy, and calls-to-action. Read the full white paper to enhance your email marketing strategy.
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Intent-Guided Multithreading Tactics That Work
As buyers become more digital, sellers must evolve their tactics. This white paper explores using intent-guided multithreading to identify and engage buying teams earlier, accelerate opportunities, and deliver high-value meetings that drive pipeline. Read the full white paper to learn more.
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How Marketers and Sellers Can Deliver More Revenue with Intent Data
This webinar offers an inside look at the critical intent data use cases that will drive the most value the fastest. Watch now to discover the specific intent-based activations that are delivering serious pipeline payoffs for teams like yours right now.
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Cookies are Canceled: Intent Data and Digital Advertising Going Forward
Third-party cookies are going away, so it’s time for digital advertisers to figure out a way forward. While the end of third-party cookies may drive a massive shift in technique, the logic underpinning smart strategies remains in place. Watch this webinar to learn about the challenges this shift creates and how to address them.
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The Intent Revolution is Coming to Portfolio Marketing
As change in so many markets continues to accelerate, are you completely confident that your current PMM methods will, in fact, be able to keep up? Watch this webinar to find out what competitive PMM teams like yours are looking for to accelerate their accuracy, precision and response.
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Closing the Gap: How to Engage Buyers and Empower Vendors for the Future
Marketing and sales leaders, the idea of customer centricity isn’t necessarily new – but taking a hard look at your buyer interactions can help illuminate your best path forward. In this webinar, learn about a new GTM playbook focused on understanding the needs of your priority accounts and the unique individuals comprising the buying teams.
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Building Partner Pipeline How to Drive Demand With & Through Partners
Throughout their careers, Angela Motiani, Kristina Onyon, and Rachna Gupta have faced this challenge head-on and cracked the code on what works (and what doesn’t) when it comes to with- and through-partner demand generation. Watch now to learn more.
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GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences
To thrive in 2024, marketers need to truly understand how tech buyers buy, what content will support them on their journey, and how to influence them where they consume buy-cycle information. Watch the first episode of this TechTarget series to learn how marketers can build laser-focused messaging and content that truly converts.
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Four Tips to Get Started on Your Intent Journey
To help more B2B marketing and sales teams jump-start their intent data journey, TechTarget gathered insights from its award-winning customer success team. Download this new infographic to explore four areas critical to getting off on the right foot, from developing a growth-centric intent data strategy to achieving early success for your business.
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Publishing Switch or Stay_ Understanding Tech Vendor Loyalty and Customer Retention to Email
To unravel the intricate tapestry of vendor loyalty, customer satisfaction and differentiation in 2024, tune into this webcast featuring two subject-matter experts from TechTarget.
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The State of Partner Marketing in EMEA
Listen in to The State of Partner Marketing in EMEA to hear these experts’ perspectives on how the world of technology Partner Marketing has evolved in recent years, the top challenges facing Partner Marketers in EMEA and how to overcome them, and more.
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Designing a Comprehensive Intent Data Strategy
Teams relying only on traditional inward-focused insight sources are at a widening disadvantage as B2B buyer preference for self-directed solution research has already begun reducing the chances today’s vendor teams have to break through. Designing a comprehensive intent data strategy can help you avoid challenges. Learn how in this e-book.
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Generative AI Opportunities and Implications for Partner Marketing
In a very short time, generative AI (gen AI) has become a major factor shaping the future of the enterprise, and it won’t be slowing down anytime soon. In this piece of streaming media from TechTarget, you will hear from industry experts as they uncover the potential of gen AI across the partner marketing landscape. Tune in to learn more.
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Creating a Successful Marketing Plan with Partners
What should you focus on when crafting a partner marketing plan? To unlock guidance from marketing experts at Dell Technologies, Trellix and more, check out this webcast.
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Driving Partner Pipeline: How 8x8 Leverages Intent Data to Fuel Joint Campaigns
In this webinar, you’ll learn how to use intent data to find even more opportunities for your business. Join Daniel Streeter from 8x8 and Alex Leadbeater from TechTarget in this session as they discuss:What you can learn from 8x8’s Intent data journeyHow to enable partners with intent dataTechTarget Intent data use cases
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Developing and Activating Your Content Strategy
In your overall content marketing strategy, partners present a key means of gaining fresh perspectives. In this BirghtTALK webinar, Google Cloud ‘s Amy Catalano, joins with experts from Fortinet Finacle, and MongoDB, to discuss effective ways to develop partner content. Watch now to learn more.