Maximizing Advertising ROI in a Cookie-less World

Third-party cookies are going away, so it’s time for digital advertisers to figure out a way forward.

As Google’s phase-out looms, you’ll want to weigh your options for optimizing impact while preserving efficiency and understand how context and first-party intent data can help you achieve your desired outcomes.

While the end of third-party cookies may drive a massive shift in technique, the logic underpinning smart strategies remains in place.

This webinar breaks down the challenges this shift creates, and how buying-centric first-party publishing networks – and the intent data they can bring to bear – can benefit tech advertisers in the long run.

Vendor:: TechTarget
Posted:: Apr 10, 2024
Published:: Apr 10, 2024
Format:: HTML
Type:: BrightTALK Webinar

Already a Bitpipe member? Log in here

Download this BrightTALK Webinar!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.