Navigating ABM Engagement in the Age of AI

As ABM programs evolve from infancy to semi-maturity, many organizations have yet to realize the full potential (and goals) of ABM. This is not because ABM is an ineffective strategy, but rather due to shifts in the buying ecosystem and a lack of tangible insights that align and enable all go-to-market (GTM) teams driving ABM outcomes.

In this e-book, you can take a closer look at the state of ABM today to understand what’s holding ABM programs back. You'll learn about key changes in the B2B ecosystem that may be impacting your ABM program and how to tap into better buyer insights to improve ABM performance.

Dig into the e-book to gain more insight.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 19, 2024
Format:: HTML
Type:: TechTarget Media

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