Discover intent-guided multithreading tactics that work

The advent of digital buying has posed new challenges for sales teams, making it harder to access key stakeholders and coordinate activities to accelerate opportunities. This white paper explores how intent-guided multithreading tactics can help.

It discusses how multithreading, used in sales for decades, needs to evolve to adapt to modern buyer behavior. Intent data can reveal buying groups that traditional targeting misses, enabling earlier multithreading.

The paper outlines four intent-guided tactics, including using high-value offers to unite buying groups and accelerate deals. A case study shows how TechTarget uses intent data to deliver high-value meetings.

Learn more about these tactics to help your sales team engage buying teams more effectively and drive faster pipeline growth.

Vendor:: Informa TechTarget
Posted:: Sep 4, 2024
Published:: Sep 5, 2024
Format:: HTML
Type:: TechTarget Media

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