Driving Intent Data Adoption within Your Sales Organization

As B2B buyers become more digital and self-directed, sales organizations need better insights and access to key stakeholders within buying teams. Leading go-to-market teams are using purchase intent data to help sales reps target and engage prospects more effectively. Without a clear path to intent data adoption, companies risk declines in sales performance.

This e-book covers three focus areas for faster intent data adoption:

• Building a strong business case with stakeholders
• Empowering the sales team through training and insights
• Defining success metrics to monitor impact

Following these steps can boost usage, productivity, and performance from intent data investments.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 3, 2024
Format:: HTML
Type:: eBook

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