4 personalized sales plays to leverage in the generative AI era

The wave of generative AI (GenAI) looks to offer incredible message creation efficiencies, but in doing so, it also stands to make it more difficult for any particular piece of content (or the sender) to stand out from the crowd.

As ideas are shared about what marketers can do to optimize their work, it’s become clear that you can’t talk about AI without talking about human feelings at the same time.

This e-book is a collaboration between Samantha Stone (Founder & CMO at The Marketing Advisory Network) and John Steinert (CMO at TechTarget). In it, they look at 4 foundational sales plays to drive better outcomes in the age of GenAI, including:

How to optimize buyer insights for better outreach
And 3 more

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 19, 2024
Format:: PDF
Type:: TechTarget Media

Already a Bitpipe member? Log in here

Download this TechTarget Media!

Corporate Email Address:
You forgot to provide an Email Address.

This email address doesn’t appear to be valid.

Please provide a Corporate Email Address.

This email address is already registered. Please log in.
First Name:
You forgot to provide your first name.
Last Name:
You forgot to provide your last name.
Company Name:
You forgot to provide a company name.
Job Title:
You forgot to provide a job title.
Seniority:
You forgot to select your seniority.
Job Function:
You forgot to select your job function.
# of employees:
You did not select the number of employees at your company.
Industry:
You did not select which industry you are in.
Sub-Industry:
You did not select which industry you are in.
Address 1:
You did not provide a full local address.
Address 2:
City/Town:
You did not provide a full local address.
Country:
You did not select the country you are from.
State/Province:

You did not provide a full local address.
Zip/Postal Code:
You did not provide a full local address.
Phone:
You forgot to provide a phone number.

This phone number format is not recognized. Please check the country and number.
- I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
Please check the box if you want to proceed.
- I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.
Please check the box if you want to proceed.