Level Up Your GTM: Solving Common Growth Challenges

The most innovative marketing leaders are looking beyond just marketing tactics to understand their
shortcomings and futureproof their growth strategies. They’re investigating how their go-to-market
teams align and evolving how they activate across people, processes and technology.
In this e-book, we explore best practices for four interconnected pillars that are essential for driving GTM
performance. You’ll learn how to:

Achieve alignment across the organization by establishing a single source of truth, unifying data and systems and streamlining workflows.
Ensure product alignment and operationalize for better performance with a market-based, dynamic view of how buyers act on their needs.
Leverage prospect-level intent to identify, prioritize and engage existing customers more effectively.
Stay visible to buyers to drive awareness, harvest current demand and support long-term demand identification.

Vendor:: Informa TechTarget
Posted:: Jan 7, 2025
Published:: Jan 7, 2025
Format:: PDF
Type:: eBook

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