Don't Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

The B2B marketing landscape has evolved beyond focusing solely on marketing qualified leads (MQLs). This e-book examines how organizations are transforming revenue processes by emphasizing buying group insights and intent signals. Key topics include:

Limitations of relying only on MQLs in today's digital-first buying environment
Value drivers for using intent signals and buying group insights to find overlooked opportunities
Strategies for aligning sales and marketing around customer value and buying group engagement

By understanding modern B2B buying behavior and equipping teams with the right data, you can enhance sales efficiency and revenue outcomes. Read the full e-book to learn more.

Vendor:: Informa TechTarget
Posted:: Dec 2, 2024
Published:: Dec 3, 2024
Format:: HTML
Type:: eBook

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