Supercharge ABM strategy by harnessing intent data

“ABM isn’t some sort of magic revenue easy button,” explains TechTarget’s CMO John Steinert, “…for your ABM to succeed, the work involved will have to be materially more effective than ever before.”

So, how can you supercharge the efficacy of your organization’s ABM strategy? Authored by Steinert, this e-book answers that question, outlining 3 ways that your business can boost account-based marketing revenue through harnessing high-quality intent data.

Download the book to access these insights.

Vendor:: Informa TechTarget
Posted:: Jun 15, 2023
Published:: Jun 15, 2023
Format:: HTML
Type:: eBook

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