2022 Media Consumption Study: Is Digital Fatigue Overblown?
The "digital fatigue" boogeyman has spooked many IT vendors. A whopping 83% of marketers currently believe that buyers are tired of webinars, and that motivation to attend has dried up.
But are these fears truly accurate? With only 48% of buyers expressing any indication of webinar fatigue, is the shadow of "digital fatigue" only an illusion?
In this TechTarget infographic, tap into insights regarding how digitally-fatigued IT professionals are when conducting buying research online, and how there is still a huge opportunity for marketers to engage IT buyers digitally.