Intent Data, Big Picture: What Really Matters and Why?

Intent data has started to mature as a distinct offering, with unique potential that positions it to be particularly useful in the era of digital marketing.

Yet when it comes to realizing the value of this new data source, many organizations are hesitant to move quickly on it. There’s a lot of confusion around where to start with intent data and especially around how it can be most useful to improving the bottom line.

In this e-book, take a close look at intent data against the larger backdrop of B2B digital transformation, and learn how companies are developing their own intent data strategies.

Vendor:: Informa TechTarget
Posted:: Mar 16, 2023
Published:: Mar 16, 2023
Format:: HTML
Type:: eBook

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