A Short, Complete Guide to Intent Data for Sales and Marketing
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. It's no surprise, then, that companies are adopting it for a wide variety of different reasons — a degree of flexibility that solution providers are promoting heavily.
But while many users have adopted one or more of the primary signal types, many organizations haven’t yet realized the major differences that could be important to their getting the most bang for their buck.
Dive into this TechTarget white paper to learn how you can accelerate your own journey with intent data – whatever stage you’re at.