Operationalizing ABM: Lessons Learned from Verizon's Success Story

Account-based marketing (ABM) can be a highly effective strategy for driving more revenue from specific accounts, but how you can best operationalize it in your specific organization depends a great deal on the nature of your business, its maturity and more.

Dive into this case study to examine how Verizon Business Group, a division within one of the world’s largest telecoms firms, for a strong example of how a team has implemented ABM concepts at scale to realize broad benefits across many business areas.

Vendor:: TechTarget
Posted:: Mar 10, 2023
Published:: Mar 10, 2023
Format:: HTML
Type:: Case Study

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