What IT sales & marketing teams need to know about buyers
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive.
By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart.
Achieve that understanding by reviewing this TechTarget report, which—developed from the responses of 583 IT buyers and 155 IT marketers—explores:
- The makeup of a modern IT buying team
- Where IT buyers conduct their research
- The content and messaging that engage buyers
- And much more