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Sales and Marketing Software Research

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • Top 5 Business Factors for Ecommerce Enterprises

    Sponsored by: SFG

    Inside, learn about the top 5 business factors for a successful ecommerce enterprise. Learn how to improve the state of your online retail organization with expert advice from SFG, and see what your organization could be doing to streamline your ecommerce operations.

  • 4 Reasons Ecommerce Businesses Need an OMS

    Sponsored by: SFG

    In this white paper, explore how ecommerce businesses can streamline their business processes with an order management system (OMS). Uncover 4 reasons your ecommerce organization should consider an OMS, and review your software options with SFG.

  • 7 Advantages of a Flexible Order Management System

    Sponsored by: SFG

    Inside, review how a flexible and robust OMS can keep your customers happy without sacrificing order process visibility. Uncover the essential features of a flexible OMS, and explore how a flexible OMS can help your organization improve its business prospects.

  • The 5 Most Important Factors of an Order Management System

    Sponsored by: SFG

    In this white paper, explore how an order management system (OMS) can help your organization improve its entire order fulfillment process. Discover the 5 most important features of a successful OMS for ecommerce organizations, and uncover why an OMS is crucial for web-based businesses looking to succeed.

  • Why Bad Demand Gen Is Holding You Back

    Sponsored by: TechTarget

    Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • What an Actual Marketing Transformation Really Looks Like

    Sponsored by: TechTarget

    Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.

  • Accelerate ABM with Priority Engine

    Sponsored by: TechTarget

    In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.

  • Watch, Listen, Learn: Winning in the Age of the Informed Buyer

    Sponsored by: TechTarget

    In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.

  • 3 Reasons Your ABM Program Could End in Disaster

    Sponsored by: TechTarget

    How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

  • Selecting and Engaging Relevant Accounts for ABM ROI

    Sponsored by: TechTarget

    In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

  • How to Build, Operate and Run Your Stack to Win in Your Industry

    Sponsored by: TechTarget

    In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

  • Simple Data-Driven Strategies for Successful Account-Based Marketing

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Identifying and Overcoming Buying Group Blindness

    Sponsored by: TechTarget

    Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.

  • Using Intent Data to Improve Event Marketing

    Sponsored by: TechTarget

    To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

  • Building an ABM Program That Actually Works

    Sponsored by: TechTarget

    TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

  • Take Out the Trash

    Sponsored by: TechTarget

    Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • How ISRs Improved Sales Appointment Rates by 19X

    Sponsored by: TechTarget

    Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.

  • Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing

    Sponsored by: TechTarget

    Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.

  • Is There a Silver Bullet for B2B Marketing Data?; Real Advantages Companies Are Gaining Right Now

    Sponsored by: TechTarget

    How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

  • Why B2B Marketers Can't Afford to Ignore Digital Advertising

    Sponsored by: TechTarget

    In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.

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