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  • Customer Experience Management Enhances Branding and Success

    Positive customer experiences play a critical role in the success of your business, and investing in a CX management platform can keep these experiences feeling top tier—read this buyer's handbook for 7 features of CX management tools that you should consider before making the final decision.

  • Advanced self-service platforms open new customer frontiers

    Customer service and self-service platforms and chatbots can improve the customer experience, but they can also frustrate users. Read this e-book to learn what works, what doesn't and what needs improvement.

  • CRM Chatbots of Tomorrow Approach and Engage Customers

    Throughout this handbook, explore the benefits of a chatbot-populated future of AI and why CRM chatbots on social platforms are the new AI-driven CRM tools changing how companies service customers and close sales.

  • Virtual agents not yet ready for primetime customer service

    In this age of software automation, virtual agents can't replace humans at call centers. Yet chatbots can help assist customers and create new efficiencies.

  • Customer analytics techniques boost sales and service strategies

    In this expert handbook, learn how cutting-edge companies are applying rapidly evolving analytics tools to find more prospective customers and better improve their experiences after the initial sale. Plus, discover more about the human factors that not even new analytics can replace.

  • Contact center software features help fulfill the customer's journey

    From cutting costs to guaranteeing a better customer service experience, contact center infrastructure updates can make a huge difference. In tis expert handbook, learn how to analyze, consider and choose the right contact center software for your organization.

  • Strategic Marketing Software Boosts Inbound Marketing Tactics

    Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.

  • The Sales Funnel Takes a New Shape

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Data Analytics Maps Positive Customer Journeys

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

  • Location-Based Services Transforming Real-Time Sales and Marketing

    Mobile location-based services offer a treasure trove of customer data, but companies must walk a fine line between sound marketing and personal privacy.

  • How Predictive Marketing Analytics Can Improve Your Customers' Journey And Increase Sales

    Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.

  • Creative Strategies Yield Greater Customer Insight

    To improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers. Discover how to plug the holes in your business' customer experience strategy.

  • Salesforce Sales Cloud Helps Reps Seal the Deal

    In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Plus, explore the pros and cons of the Salesforce Sales Cloud.

  • The Sales Funnel Takes a New Shape

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Predictive Analytics: Forecast the Future of Sales

    Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

  • Popular Technologies Enrich Customer Experience Strategies

    This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.

  • Optimize Sales Performance with Sales Intelligence Tools

    How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

  • Stay Connected With Customers, Wherever They Roam

    In this handbook, one consultant explains how mobile location-based services work, the benefits of using them, and the potential risks. Then, our expert writes about how retailer Nordstrom has adopted beacon technology to better assist in-store customers. Explore their points of view as well as three bonus case studies.

  • CRM Analytics: How to Make the Most of Customer Data

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • The Struggle to Make Multichannel Singular

    This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.

  • A New Measure of Sales Success

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool

    Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice.

  • The Multichannel Mandate Chapter 2 Title: Make Mobile, Social Channels Work

    Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.

  • The Struggle to Make Multichannel Singular

    To many retailers, a multichannel strategy is a dream, but one high-growth company revealed its plan to bring together disparate data for improved service and sales. Read their story now.

  • Companies Mine Personal Info to Tailor the Customer Experience

    Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

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