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Sales and Marketing Software Research

  • Market Intelligence Report; NVMe Storage for Marketers

    Sponsored by: TechTarget

    In this white paper, discover how NVMe storage vendors can expand their business opportunities with TechTarget. Explore purchase-intent insights from the NVMe storage market, and decide if TechTarget is right for your organization's marketing goals.

  • Fire-Breathing ABM: Orchestrating Target Account Plays "In-Fuze-d" with Rich Purchase Intent

    Sponsored by: TechTarget

    Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.

  • Advancing High-Tech Inside Sales

    Sponsored by: TechTarget

    Download this e-book to explore best practices for overcoming challenges with data-driven best practices from 2 inside sales leaders – Alex Hudzik, Director of Inside Sales at Nasuni and Malachi Threadgil, Director of Demand Generation & Global Sales Development at Masergy.

  • How Inside Sales Wins with "Insider Insights"

    Sponsored by: TechTarget

    Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.

  • State of Marketing: Insights and Trends from over 4,100 Marketing Leaders Worldwide

    Sponsored by: Salesforce

    The world of marketing is undergoing a revolution. In this report, discover what over 4,100 marketing leaders have to say about this marketing transformation, and uncover how marketers are evolving their traditional tactics to keep up with changing customer demands.

  • 4 Transformative Best Practices for Future-Ready Customer Service Experiences

    Sponsored by: ServiceNow

    In this analyst report from Aberdeen, discover what the best-in-class customer service organizations are doing to stay ahead. Download now to learn more about the top challenges impacting successful CX, and uncover the 4 transformational techniques to take your customer service to the next level.

  • The last mile to the individual customer: Sales and marketing software trends

    Sponsored by: ComputerWeekly.com

    From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

  • The SiriusDecisions Intent Data Framework

    Sponsored by: TechTarget

    It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.

  • Peer-to-Peer Insights for 2019 Marketing Plans

    Sponsored by: TechTarget

    Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.

  • Capturing More Active Demand: A 4-Step Guide

    Sponsored by: TechTarget

    New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.

  • Lessons from the Front Lines: Making ABM Work for You

    Sponsored by: TechTarget

    This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.

  • Cisco: Breaking the Mold for Channel Marketing with Data-Driven Marketing Services

    Sponsored by: TechTarget

    Inside, find out specifically how Cisco used TechTarget's Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities.

  • Why All Leads Are Not Created Equal

    Sponsored by: TechTarget

    Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.

  • How the Right Content & Delivery Strategies Double Demand Gen ROI

    Sponsored by: TechTarget

    Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.

  • Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution

    Sponsored by: TechTarget

    Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.

  • Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline

    Sponsored by: TechTarget

    VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.

  • 3 Steps to Personalized Selling

    Sponsored by: TechTarget

    Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization

  • Is BANT Killing Your Business?

    Sponsored by: TechTarget

    Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.

  • Marketing and Sales Are Leaving $Millions on the Table

    Sponsored by: TechTarget

    If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.

  • 3 Data-Based Ways to Improve ABM Now

    Sponsored by: TechTarget

    Growth beyond the level of your historical demand generation success fundamentally depends on access to new types of insight. Download this e-book from TechTarget and HG Data to understand new sources of data and how to apply them to drive greater value from your ABM programs.

  • Harnessing the Power of Search: A Guide to Capturing Buyer Intent

    Sponsored by: TechTarget

    This e-book showcases how TechTarget helps B2B technology marketers harness the power of search to more effectively find, engage and convert buyers. Read on to discover exactly how TechTarget uniquely captures buyer intent, and how it can help your business find new customers.

  • Chart a Course to Better ROI: A Guide to Real Purchase Intent

    Sponsored by: TechTarget

    View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.

  • Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders

    Sponsored by: TechTarget

    The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.

  • CPQ software Salesforce tools support and speed the sales process

    Sponsored by: SearchSalesforce

    Configure price quote (CPQ) tools in Salesforce save time for sales staff in creating quotes for customers – even when a company may have complex pricing rules to determine quotes. In this expert guide, learn the latest strategies on using CPQ software tools in Salesforce, sometimes coupled with quote-to-cash.

  • The Salesforce Analytics Cloud: Challenges, Benefits, & Uses

    Sponsored by: Salesforce.com

    Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.

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