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Sales and Marketing Software Research

  • What an Actual Marketing Transformation Really Looks Like

    Sponsored by: TechTarget

    In this extensive 38-page case study from TechTarget, learn how TIBCO—a TechTarget client since 2014—achieved true marketing transformation through the use of TechTarget marketing technology.

  • Accelerate ABM with Priority Engine

    Sponsored by: TechTarget

    In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.

  • Watch, Listen, Learn: Winning in the Age of the Informed Buyer

    Sponsored by: TechTarget

    In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.

  • 3 Reasons Your ABM Program Could End in Disaster

    Sponsored by: TechTarget

    How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

  • Selecting and Engaging Relevant Accounts for ABM ROI

    Sponsored by: TechTarget

    In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

  • Want a Better MarTech Stack? Think Like A (M)Architect

    Sponsored by: Workato

    View this white paper to discover the fundamental features of a successful marketing technology architecture. Uncover useful steps for designing a marketing technology architecture that suits your organization's unique needs, and explore how to avoid the hidden costs of poor architecture.

  • How to Build, Operate and Run Your Stack to Win in Your Industry

    Sponsored by: TechTarget

    In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

  • Generate New Growth with Microsoft Dynamics 365 for Sales

    Sponsored by: TechData - Microsoft

    Your clients rely on thorough knowledge of their customers to turn those relationships into revenue, so it's in your best interest give them the means to do so. Learn what Dynamics 365 for Sales can bring to your client's customer-facing marketing, sales, and research strategies.

  • Transforming Marketing Campaigns into Dynamic Visual Experiences

    Sponsored by: Cloudinary

    In this article, discover the value of dynamic visual experiences. Explore the challenges of dynamic outreach, and learn how digital asset management (DAM) can help marketers optimize their digital experiences and streamline marketing workflows.

  • Enhance Omnichannel Customer Experience with a Single, Trusted View of Data

    Sponsored by: Informatica

    In this white paper, explore how MDM can help enhance customer experiences across your entire organization, and discover why companies using MDM have an 80% higher omnichannel satisfaction rating than those who don't.

  • Simple Data-Driven Strategies for Successful Account-Based Marketing

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • The Anatomy of a Preference Center

    Sponsored by: Akamai Technologies

    What is enterprise preference management (EPM), and how can it help deliver better customer experiences? In this white paper, learn how an EPM platform can help give consumers control of their customer engagement and experiences, and explore how preference management can help solve the longstanding privacy-personalization paradox.

  • Transform Sales to Transform Your Business

    Sponsored by: Adobe Systems Incorporated

    In this article, learn how to enhance your existing Salesforce strategy through the use of e-signature technology. Review e-signature product benefits, and explore how Adobe' e-signature technology can help your sales team improve close rates, collaborate more efficiently, and achieve greater profitability.

  • Identifying and Overcoming Buying Group Blindness

    Sponsored by: TechTarget

    Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.

  • How to Nail Your Enterprise Marketing Strategy

    Sponsored by: Contentstack

    When compared to smaller organizations, enterprise marketers lag behind. Learn how to spring ahead of the pack with insight from this enterprise marketing strategy guide, and uncover 5 fool-proof tips for a better enterprise marketing campaign.

  • 5 Best Practices for Building a Digital Student Community Experience

    Sponsored by: Coveo

    Download this e-book to learn why driving student success requires the digital student community experience to be unified, personalized and relevant, and uncover 5 strategic actions to help you get ahead.

  • Digital Automation Drives a Proactive Sales Culture

    Sponsored by: Adobe Systems Incorporated

    Download this case study to learn how the Adobe Sign, Salesforce, and Cogna integration allowed Access Intelligence to reduce administration time and transform business processes, delivering a better CX and freeing sales reps to generate leads.

  • Using Intent Data to Improve Event Marketing

    Sponsored by: TechTarget

    To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

  • Building an ABM Program That Actually Works

    Sponsored by: TechTarget

    TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

  • Take Out the Trash

    Sponsored by: TechTarget

    Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • State of Branding Report: Key Insights into the Thoughts, Challenges and Priorities of the Modern Brand Marketer

    Sponsored by: Bynder

    In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.

  • The Core 4 Essential Marketing Technologies

    Sponsored by: Bynder

    Chances are you know 3 of the 4 core essential marketing technologies in use today. But do you know the 4th essential technology for digital transformation? According to Forrester, probably not. Read on to discover the missing ingredient to your marketing success and explore overall considerations for choosing the right technology.

  • Marketing Technology: Too Much of a Good Thing?

    Sponsored by: Bynder

    View this guide to learn how marketers can make more responsible technology purchases. Discover fundamental marketing technologies for each core function of your team, and review how to make the most of your existing tech.

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