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Sales and Marketing Software Research

  • Top 5 Business Factors for Ecommerce Enterprises

    Sponsored by: SFG

    Inside, learn about the top 5 business factors for a successful ecommerce enterprise. Learn how to improve the state of your online retail organization with expert advice from SFG, and see what your organization could be doing to streamline your ecommerce operations.

  • 4 Reasons Ecommerce Businesses Need an OMS

    Sponsored by: SFG

    In this white paper, explore how ecommerce businesses can streamline their business processes with an order management system (OMS). Uncover 4 reasons your ecommerce organization should consider an OMS, and review your software options with SFG.

  • 7 Advantages of a Flexible Order Management System

    Sponsored by: SFG

    Inside, review how a flexible and robust OMS can keep your customers happy without sacrificing order process visibility. Uncover the essential features of a flexible OMS, and explore how a flexible OMS can help your organization improve its business prospects.

  • The 5 Most Important Factors of an Order Management System

    Sponsored by: SFG

    In this white paper, explore how an order management system (OMS) can help your organization improve its entire order fulfillment process. Discover the 5 most important features of a successful OMS for ecommerce organizations, and uncover why an OMS is crucial for web-based businesses looking to succeed.

  • Why Bad Demand Gen Is Holding You Back

    Sponsored by: TechTarget

    Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • From Cold Lead to Closed Deal: How to Use Trello to Optimize Sales Deals

    Sponsored by: Atlassian

    In this white paper, explore how to build a process that supports your sales team with Trello. Discover the workflows your sales team can use to optimize processes and deals, and learn how Trello can help your organization move leads along the funnel, organization communications, and more.

  • Optimize Your Digital Marketing Efforts with Alibaba Cloud Solutions

    Sponsored by: Alibaba Cloud

    View this white paper to learn how Alibaba Cloud can help your marketing team run more efficient marketing campaigns, improve customer-brand interaction, upscale their advertisements, and more.

  • Executive Guide for Marketing: 3 Models for Digital Transformation

    Sponsored by: Bynder

    Download this guide to find out why the marketing imperatives for each of the 3 business models, outlined inside, are achievable when you position DAM as foundational tech within your ecosystem.

  • What an Actual Marketing Transformation Really Looks Like

    Sponsored by: TechTarget

    Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.

  • Accelerate ABM with Priority Engine

    Sponsored by: TechTarget

    In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.

  • Watch, Listen, Learn: Winning in the Age of the Informed Buyer

    Sponsored by: TechTarget

    In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.

  • 3 Reasons Your ABM Program Could End in Disaster

    Sponsored by: TechTarget

    How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

  • Selecting and Engaging Relevant Accounts for ABM ROI

    Sponsored by: TechTarget

    In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

  • How to Build, Operate and Run Your Stack to Win in Your Industry

    Sponsored by: TechTarget

    In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

  • Simple Data-Driven Strategies for Successful Account-Based Marketing

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Identifying and Overcoming Buying Group Blindness

    Sponsored by: TechTarget

    Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.

  • Digital Automation Drives a Proactive Sales Culture

    Sponsored by: Adobe Systems Incorporated

    Download this case study to learn how the Adobe Sign, Salesforce, and Cogna integration allowed Access Intelligence to reduce administration time and transform business processes, delivering a better CX and freeing sales reps to generate leads.

  • Using Intent Data to Improve Event Marketing

    Sponsored by: TechTarget

    To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

  • Building an ABM Program That Actually Works

    Sponsored by: TechTarget

    TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

  • Take Out the Trash

    Sponsored by: TechTarget

    Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • State of Branding Report: Key Insights into the Thoughts, Challenges and Priorities of the Modern Brand Marketer

    Sponsored by: Bynder

    In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.

  • The Core 4 Essential Marketing Technologies

    Sponsored by: Bynder

    Chances are you know 3 of the 4 core essential marketing technologies in use today. But do you know the 4th essential technology for digital transformation? According to Forrester, probably not. Read on to discover the missing ingredient to your marketing success and explore overall considerations for choosing the right technology.

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