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Sales and Marketing Software Research

  • Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention

    Sponsored by: Adobe Inc

    Digital transformation leaders are increasingly adopting more modern technologies to revolutionize the entire sales process. Access this white paper to discover 3 recommendations that can help you maximize your digital transformation investment and get a better picture of what is coming next in this new age of sales.

  • Insights and trendsfrom over 2,900 salesprofessionals worldwide

    Sponsored by: Salesforce

    Which overall trends are changing the role of sales? What challenges do sales teams face in the midst of these changes? What are the current and future roles of new technologies like artificial intelligence (AI) as they relate to the sales profession?

  • GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT

    Sponsored by: Salesforce

    If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.

  • How to Host More Effective Sales Meetings with Video Calls

    Sponsored by: 8x8, Inc.

    While the use of video has gone mainstream in the workplace, there’s still ample opportunity for sales teams of all sizes to leverage the power of videoconferencing. In this white paper, find advice on how to host a more effective sales call with the help of videoconferencing software.

  • Why Cold Prospecting Costs You 50% of Your Deals

    Sponsored by: TechTarget

    View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

  • Driving Real Value with Intent-Driven Digital Advertising

    Sponsored by: TechTarget

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • 7 Essential Metrics for Account-Based Marketing

    Sponsored by: TechTarget

    Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.

  • Fuze Opens the Aperture to Target More Active Accounts in Their Market

    Sponsored by: TechTarget

    View this video to learn how global communications and collaboration company, Fuze, used TechTarget's Priority Engine to dramatically scale demand with active accounts in their market and effectively engage and convert prospects into actionable leads.

  • How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions

    Sponsored by: TechTarget

    In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.

  • How AppNeta Drives Growth with Priority Engine

    Sponsored by: TechTarget

    View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

  • Operationalizing a Fully Integrated Demand Gen Engine at Druva

    Sponsored by: TechTarget

    How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.

  • How Ready Are You for Account-Based Marketing?

    Sponsored by: TechTarget

    How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)

    Sponsored by: Contentstack

    In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline

    Sponsored by: TechTarget

    In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.

  • Thinking Differently About Data and Reporting

    Sponsored by: TechTarget

    How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.

  • Critical Success Factors for ABM

    Sponsored by: TechTarget

    View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • Top 5 Business Factors for Ecommerce Enterprises

    Sponsored by: SFG

    Inside, learn about the top 5 business factors for a successful ecommerce enterprise. Learn how to improve the state of your online retail organization with expert advice from SFG, and see what your organization could be doing to streamline your ecommerce operations.

  • 4 Reasons Ecommerce Businesses Need an OMS

    Sponsored by: SFG

    In this white paper, explore how ecommerce businesses can streamline their business processes with an order management system (OMS). Uncover 4 reasons your ecommerce organization should consider an OMS, and review your software options with SFG.

  • 7 Advantages of a Flexible Order Management System

    Sponsored by: SFG

    Inside, review how a flexible and robust OMS can keep your customers happy without sacrificing order process visibility. Uncover the essential features of a flexible OMS, and explore how a flexible OMS can help your organization improve its business prospects.

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