The Sales Funnel Takes a New Shape
Companies need to do some heavy lifting to identify, nurture and convert high-value prospects into customers.
And these efforts require analytics to make the sales funnel more than just a dumping ground for customer prospects.
That’s why this 3-part handbook explores:
• Who should be owning the sales funnel, why and how
• How you can change your approach to sales to fit the times
• How to use predictive marketing tools to your advantage