All Research Sponsored By:Salesforce
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Trends in Generative AI for Marketing
To access the findings of this deep-diving survey, download this e-book for a look at the most important trends in Generative AI for marketing.
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Trends in Ethical Marketing
How can you make the future of marketing ethical — and good for business? Dive into this e-book for a detailed synthesis of Salesforce’s research in ethical marketing, responsible personalization, and in the emergence of generative AI.
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Set a Course for your Customer Relationships.
With this exclusive Salesforce resource, see how 5 strategies for AI journeys can set your customers up for success.
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State of Marketing
Access this year’s “State of Marketing” e-book for helpful guide to navigating the ever-changing marketing landscape and delivering exceptional customer experiences that build lasting relationships.
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Customizing for Every Customer
In this e-book, explore why it’s important to communicate with your audience members as the individuals they are — and how you can realize the dream of 1-to-1 personalization.
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Key Pros and Cons of Salesforce Sales Cloud
In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
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Can Salesforce Einstein Catch the next AI Wave?
Condemn AI's potential 20 years ago, and it seems obsolete. Credit the tool with the success of the IoT, and it seems innovative – that's relativity, and how Salesforce Einstein plans to improve customer engagement. Read on to learn about Salesforce's new contribution to the AI resurgence from expert consultant Jeff Kaplan.
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New Salesforce Feature Aimed to Improve Data Accuracy
In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.
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What to Expect from the Salesforce Sales Cloud Platform
In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.
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How to Create a Customer Service Process that Enhances Your Bottom Line
Uncover the reality of customer behavior to enhance your revenue and increase your customer satisfaction in this e-book.
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Six Keys to Small Business Success
Small business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?
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5 Secrets: Build Your Sales Pipeline and Keep it Growing
In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.
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2016 Gartner Magic Quadrant for the CRM Customer Engagement Center
Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.
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Tips for Becoming a Successful Social Enterprise
Read this presentation transcript to learn how Burberry, a luxury clothing brand, leveraged Force.com's cloud platform to extend their business to the social enterprise, broaden their audience reach, and enable mobile applications.
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Successfully Move Your SAP Business Core to the Social Enterprise
Read this brief presentation transcript to learn how easy it is to get plugged into today's social, mobile business world by creating cloud apps that seamlessly integrate with your SAP applications and data.