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Sales and Marketing Software Research

  • Building a Winning Sales Management Strategy

    Sponsored by: Xactly

    Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

  • How A Good Sales Strategy Can Convert Prospects Into Customers

    Sponsored by: Oracle Corporation UK Ltd

    Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

  • New Salesforce Feature Aimed to Improve Data Accuracy

    Sponsored by: Salesforce

    In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

  • What to Expect from the Salesforce Sales Cloud Platform

    Sponsored by: Salesforce

    In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

  • Data Analytics Maps Positive Customer Journeys

    Sponsored by: SearchCRM

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

  • 5 Must-have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

  • Sales Management Strategies to Boost the Bottom Line

    Sponsored by: IBM

    This e-guide explores how implementing compensation management software and "leading from the trenches" by making a few cold calls yourself can successfully take your sales team to the next level.

  • Salesforce Sales Cloud Helps Reps Seal the Deal

    Sponsored by: SearchCRM

    In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Plus, explore the pros and cons of the Salesforce Sales Cloud.

  • The Sales Funnel Takes a New Shape

    Sponsored by: SearchCRM

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Predictive Analytics: Forecast the Future of Sales

    Sponsored by: SearchCRM

    Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

  • Aligning CRM Metrics with Business Goals

    Sponsored by: Insightly

    This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.

  • Optimize Sales Performance with Sales Intelligence Tools

    Sponsored by: SearchCRM

    How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

  • Best Practices for Creating Quota-Busting Sales Reps

    Sponsored by: Oracle Corporation

    Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.

  • A New Measure of Sales Success

    Sponsored by: SearchCRM

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • How to Pick the Right Mobile Sales Force Automation APP

    Sponsored by: Adobe EchoSign

    In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.

  • Sales Management Strategies: Leading From The Trenches

    Sponsored by: Adobe EchoSign

    How do you build a successful sales team from scratch? In this e-guide, learn how Russ Hearl, Vice President of Global Sales at DoubleDutch, was able to shape an ef- ficient team from the ground up.

  • Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?

    Sponsored by: Adobe EchoSign

    In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.

  • Online Christmas Shopping Recap Report 2014

    Sponsored by: IBM

    This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.

  • Signed, Sealed, Delivered: Integrating Electronic Signatures Into the B2B Sales Cycle

    Sponsored by: Adobe EchoSign

    Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.

  • Email Deliverability: Getting to Your Customer’s Inbox

    Sponsored by: Teradata

    This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.

  • How Companies Know Which Customers Will Buy—And Who Will Buy More

    Sponsored by: SearchCRM

    This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.

  • Evaluate Today's Leading Integrated Marketing Management Vendors

    Sponsored by: Teradata

    This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.

  • 3 Pillars of Customer Experience in Today's Connected World

    Sponsored by: Salesforce.com

    Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.

  • How to achieve sales tax accuracy within your CRM system

    Sponsored by: Avalara

    This featured resource discusses one platform that ensures correct sales tax calculation, managing taxation from start to finish. By considering taxes from the beginning, see how companies are able to maximize sales and revenue.

  • Contact Discovery Improves Performance of Direct Mail and Email Marketing

    Sponsored by: Harte Hanks

    Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.

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