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Sales and Marketing Software Research

  • The Salesforce Analytics Cloud: Challenges, Benefits, & Uses

    Sponsored by: Salesforce.com

    Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals.

  • The Salesforce Wave Analytics Platform: An Overview

    Sponsored by: Salesforce.com

    In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.

  • How CPQ Software Can Boost Your Sales Processes

    Sponsored by: Conga

    The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.

  • Creating Personalized Experiences with Real-Time Insights for CEM

    Sponsored by: OpenText

    Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

  • Improving Your Sales Performance with the Right Tools, Strategy

    Sponsored by: Xactly

    The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.

  • Building a Winning Sales Management Strategy

    Sponsored by: Xactly

    Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

  • How A Good Sales Strategy Can Convert Prospects Into Customers

    Sponsored by: Oracle Corporation UK Ltd

    Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

  • New Salesforce Feature Aimed to Improve Data Accuracy

    Sponsored by: Salesforce

    In this expert guide, learn how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers. Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

  • What to Expect from the Salesforce Sales Cloud Platform

    Sponsored by: Salesforce

    In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

  • Data Analytics Maps Positive Customer Journeys

    Sponsored by: SearchCRM

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

  • 5 Must-have Features in a Marketing Automation Platform

    Sponsored by: Marketo

    There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.

  • Sales Management Strategies to Boost the Bottom Line

    Sponsored by: IBM

    This e-guide explores how implementing compensation management software and "leading from the trenches" by making a few cold calls yourself can successfully take your sales team to the next level.

  • Salesforce Sales Cloud Helps Reps Seal the Deal

    Sponsored by: SearchCRM

    In this 3-part expert handbook, learn how Salesforce Sales Cloud strives to make data entry easy for sales reps and create CRM data that's clean, accurate and complete. Plus, explore the pros and cons of the Salesforce Sales Cloud.

  • The Sales Funnel Takes a New Shape

    Sponsored by: SearchCRM

    Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.

  • Predictive Analytics: Forecast the Future of Sales

    Sponsored by: SearchCRM

    Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

  • Aligning CRM Metrics with Business Goals

    Sponsored by: Insightly

    This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.

  • Optimize Sales Performance with Sales Intelligence Tools

    Sponsored by: SearchCRM

    How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.

  • Best Practices for Creating Quota-Busting Sales Reps

    Sponsored by: Oracle Corporation

    Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.

  • A New Measure of Sales Success

    Sponsored by: SearchCRM

    This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.

  • How to Pick the Right Mobile Sales Force Automation APP

    Sponsored by: Adobe EchoSign

    In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.

  • Sales Management Strategies: Leading From The Trenches

    Sponsored by: Adobe EchoSign

    How do you build a successful sales team from scratch? In this e-guide, learn how Russ Hearl, Vice President of Global Sales at DoubleDutch, was able to shape an ef- ficient team from the ground up.

  • Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?

    Sponsored by: Adobe EchoSign

    In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.

  • Online Christmas Shopping Recap Report 2014

    Sponsored by: IBM

    This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.

  • Signed, Sealed, Delivered: Integrating Electronic Signatures Into the B2B Sales Cycle

    Sponsored by: Adobe EchoSign

    Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.

  • Email Deliverability: Getting to Your Customer’s Inbox

    Sponsored by: Teradata

    This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.

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