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  • Social Media: A Unified Strategy for Success

    In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

  • Social Media in Government: 5 Key Considerations

    Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

  • Social Media Education: The New Edge for Success

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Turning Insight Into Action: The Journey to Social Media Intelligence

    Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.

  • Enabling the Business with Social Relationship Platforms

    Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?

  • Compliance Guide: Ensure Social Media Compliance Across Your Organization

    Whether you're in the financial, medical, or other industry, there are unique regulatory and legal requirements to consider when interacting on social media. In this informative resource, learn how a social relationship platform can help you manage all the areas of social media compliance,

  • The Secret to Effective Social Customer Engagement

    This e-guide investigates the tools and strategies to make social customer engagement work for your organization, big or small. Learn how to choose the websites and technologies that work best with your business goals.

  • How to: Crafting a Comprehensive Social Media Strategy

    In this expert e-guide, learn how to craft a social media strategy that delivers undeniable results – and how to choose the tools that make the most sense for your business, so you can reach potential employees, customers, and partners.

  • The Five-Step Guide to Better Social Media Security

    Access this helpful resource to explore some of the most common security challenges for social media and learn the tools and processes you can use to reduce your risk. Learn how to prepare for the worst-case scenario so your social media data is always protected.

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