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While many companies are embracing social media technologies, too often their social strategies are siloed, and communication is isolated within one department. But in order to uncover the true value of social media, companies should employ a unified social media strategy across all departments.

View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments including:

• Marketing and sales
• Customer service
• Human Resources
• IT

Read on to discover the benefits of a unified strategy, including increased customer satisfaction, more sales leads, higher quality employees, and more.

Vendor:

Hootsuite

Posted:

Feb 8, 2021

Published:

Apr 16, 2014

Format:

PDF

Type:

White Paper