Here's how to use new Salesforce features to improve data quality

E-Guide: New Sales Cloud feature aimed to improve data accuracy

Cover

Moving beyond a typical click-to-call feature, Salesforce Lightning Voice pulls up detailed information on a lead while reps call them through their desktop.

This feature was created to improve engagement and data accuracy, but Sheryl Kingstone of 451 Marketing warns of a potential adjustment period, saying contextual selling is only possible if users understand the automation factor.

In this expert guide, explore how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers.

Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

Vendor:
Salesforce
Posted:
Feb 8, 2021
Published:
Sep 27, 2016
Format:
PDF
Type:
eGuide
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