Here's how to use new Salesforce features to improve data quality

New Salesforce Feature Aimed to Improve Data Accuracy

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Moving beyond a typical click-to-call feature, Salesforce Lightning Voice pulls up detailed information on a lead while reps call them through their desktop.

This feature was created to improve engagement and data accuracy, but Sheryl Kingstone of 451 Marketing warns of a potential adjustment period, saying contextual selling is only possible if users understand the automation factor.

In this expert guide, explore how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers.

Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.

Vendor:
Salesforce
Posted:
29 Sep 2016
Published:
27 Sep 2016
Format:
PDF
Length:
2 Page(s)
Type:
eGuide
Language:
English
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