Here's how to use new Salesforce features to improve data quality
New Salesforce Feature Aimed to Improve Data Accuracy
Moving beyond a typical click-to-call feature, Salesforce Lightning Voice pulls up detailed information on a lead while reps call them through their desktop.
This feature was created to improve engagement and data accuracy, but Sheryl Kingstone of 451 Marketing warns of a potential adjustment period, saying contextual selling is only possible if users understand the automation factor.
In this expert guide, explore how Salesforce Lightning Voice can automatically log customer interactions – and display them for future callers.
Explore ways to provide entire sales teams with a full history of customer call data, so they can sell intelligently.