How the right sales software can make reps more efficient

Sales have gone from relying on sales techniques and old-fashioned intuition to basic metrics and data analytics in order to identify top prospects.
Does this mean sales reps are losing their value? Or does this make them more efficient?
In this guide, compare two companies' sales strategies and how they use lead-scoring and sales intelligence software to give themselves a competitive edge.
Plus. Learn how you can transform your sales and marketing strategy for improved results.