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Customer Loyalty Research

  • Calculating Customer Lifetime Value: Analysis to Loyalty

    Sponsored by: Looker

    Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.

  • Best Practices for Improving Back Office Workforce Efficiency

    Sponsored by: Genesys

    70% of customers report that they have ended a relationship due to poor customer service, a statistic that demands companies be at the top of their capabilities. View this in-depth whitepaper to discover an extensive 7 step guide to streamlining workforce efficiency, ultimately keeping customers happy.

  • Delivering Positive Multi-Channel Customer Experiences

    Sponsored by: Microsoft India

    This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.

  • How a Top E-Commerce Strategy Leads to Strong Sales

    Sponsored by: ZeroLag Communications Inc.

    In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer's shopping experience and, ultimately, an e-commerce business.

  • Performance Improvement In The Contact Centre

    Sponsored by: Cisco

    Find out how you can improve customer satisfaction, become more competitive and reduce the cost of acquiring and retaining loyal customers by investing more money in contact center technologies.

  • Hexaware Technologies - IT Services Firm Tackles Global CRM Project, Succeeds with Expert Developer Support

    Sponsored by: Microsoft India

    This case study explains how one organization was able to ensure the proper development and implementation of their global CRM solution based on Microsoft Dynamics CRM by leveraging expert developer support.

  • Successful Customer Experience Calls for Customer Insight

    Sponsored by: Sitecore

    Find out how learning more about what your customers want can boost your customer loyalty rates.

  • Using SMS for Marketing: A Beginner’s Resource

    Sponsored by: StrikeIron

    One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).

  • Creating Intelligent Customer Service Experiences

    Sponsored by: Kodak Alaris

    This informative resource paves a path to profitable customer relations for your organization and offers 5 key recommendations for creating amazing customer experiences.

  • Case Study: KFC POS System Serves Great Service

    Sponsored by: Toshiba

    KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.

  • Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era

    Sponsored by: IBM

    In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.

  • Social Media Education: The New Edge for Success

    Sponsored by: Hootsuite

    Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

  • Best Practices For Setting Up a Lead Nurturing Program

    Sponsored by: Act-On Software

    In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

  • Making the First Mile™ of Business Smarter

    Sponsored by: Kofax, Inc.

    This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.

  • Cisco 2014 Annual Security Report

    Sponsored by: Cisco

    This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.

  • The First Mile - Business Critical Real Time Customer Interactions

    Sponsored by: Kofax, Inc.

    In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.

  • Google+ Guide

    Sponsored by: Oracle Corporation

    This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.

  • Measuring, Monitoring, and Improving Customer Experience

    Sponsored by: IBM

    In this SearchCRM.com expert e-guide, find insights from leading organizations and industry authorities to help you address the challenges of monitoring and measuring your CEM strategy. Also inside, find 10 steps for improving your customer experiences.

  • Best Practices in Customer Experience Management

    Sponsored by: IBM

    In this e-guide from the experts at SearchCRM.com, find out why social media has become a powerful tool for customer experience management (CEM), and discover what you can do to drive social media success.

  • Digital CRM and the Customer Experience

    Sponsored by: IBM

    This expert  e-guide describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.

  • Engaging Customers: New Lessons Around Customer Behavior

    Sponsored by: IBM

    This expert e-guide lays out five CEM lessons learned from AMC's hit TV show Breaking Bad that can help you cook up better customer experiences. Also inside, find a case study that describes the success that doughnut store Krispy Kreme found with the right mobile engagement strategy.

  • Close the Omni-channel Customer Experience Gap

    Sponsored by: IBM

    If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.

  • Rethinking Customer Service for a Multichannel World

    Sponsored by: TechTarget Customer Experience

    Access this expert handbook to learn how to determine which communication channels to harness to effectively and easily reach customers. Explore new methods of multichannel marketing, which can help you pinpoint the first steps to a successful multichannel communication strategy.

  • HP helps United Airlines consolidate their IT infrastructure

    Sponsored by: Hewlett-Packard Enterprise

    This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.

  • HPE Social Enterprise Services

    Sponsored by: Hewlett-Packard Enterprise

    Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.

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