All Research Sponsored By:Sitecore
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WCM's New Role: Targeted Customer Experience
Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.
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451 Research — WCM in 2014: full circle from stagnation to innovation
Click through to access two recent research reports on the overall state of Web Content Management (WCM) and an evaluation of one company's leadership in the industry.
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The Forrester Wave™: Web Content Management Systems, Q1 2015 - Forrester wave
This report by Forrester evaluates 10 WCM vendors on current offering, strategy, and market presence to help you pinpoint a solution that delivers the right digital experiences to your customers.
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2014 Gartner Magic Quadrant for Web Content Management
This resource reviews the performance of nineteen different WCM products, explaining each one's strengths and weaknesses in detail.
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Digital Clarity Group — Successful Customer Experience Calls for Customer Insight
In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
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Forbes Insights — Customers for Life: Technology Strategies for Attracting and Keeping Customers
In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
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Successful Customer Experience Calls for Customer Insight
Find out how learning more about what your customers want can boost your customer loyalty rates.
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How to Choose the Best CMS for Customer Experience Management
The following white paper provides readers with practical advice on how to choose the best CMS for customer experience management. Learn about the 6 roadmap checkpoints for choosing the right CMS, 20 important features to consider, and more.
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TotalJobs Group – Sitecore fills Web CMS vacancy at Totaljobs Group
To empower non-technical business stakeholders and reduce the reliance on specialist developers, Totaljobs Group needed to select the right web content management system. View this case study to learn how they reduced development costs substantially by shifting the responsibility for managing website content.
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Manchester City – Building a media-rich website with Sitecore
Manchester City needed their football club's website to be content and media rich, up to date, informative for fans and convenient for payment transactions. A new website platform was integrated, and the result was an overwhelming success. Learn more in this case study.
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Lewis Silkin – builds strong relationships with personalised content for each of its diverse audiences
Lewis Silkin, a top 100 UK law firm, had a website that couldn't deliver the personalized content they wanted, nor could it easily adapt to mobile devices. Read this case study to learn how Lewis Silkin conquered these challenges by implementing a new content management system (CMS) that enables comprehensive customization for each site visitor.
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Kia Motors – Building an automotive website that has the ‘Power to Surprise’
Kia Motors, the UK's fastest growing car brand, wanted to revamp their company image - and that meant optimizing their website. Access this brief case study to learn about the web content management system (CMS) that Kia implemented in order to overhaul their existing website for a more user-friendly experience.
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easyJet – experiences significant increase in conversions using Sitecore to personalise its home page
easyJet, Europe's leading airline, was struggling with a web content management system (CMS) that couldn't offer meaningful customer personalization. Check out this brief case study to see how easyJet implemented a new CMS that allows them to personalize the homepage for every visitor and make travel planning easier for all their customers.
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Confused.com case study
Confused.com, a fast growing comparison website for insurance products in the UK, was outgrowing their legacy content management system (CMS). In this brief case study, discover how Confused.com implemented a web content management (WCM) technology in order to allow their entire team to easily make proactive and responsive changes to their site.
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Online Content Speaks Volumes
This whitepaper examines the results of a survey by Aberdeen in which 300+ executives, users, and managers of online content management systems were asked the methods they use for building their web content management and delivery models.