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Customer Loyalty Research

  • 2016 Gartner Magic Quadrant for the CRM Customer Engagement Center

    Sponsored by: Salesforce

    Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.

  • Social Intelligence Approaches to Support Four Core Customer Scenarios

    Sponsored by: Hewlett Packard Enterprise

    To get the most value from the wealth of customer data available, businesses have to adapt to new technologies, processes, and strategies. In this helpful resource, discover how to leverage social intelligence to achieve profit-delivering customer management components, and how to integrate these new tools into your CRM environment.

  • Transform customer experiences and relationships: Three disruptive forces combine for breakthrough innovation

    Sponsored by: Hewlett Packard Enterprise

    In this helpful resource, explore how you can leverage data management, decision support, and agile services to better manage the customer information lifecycle, improve the customer's sentiment about your organization, and turn customers into advocates.

  • Security Policies for Next-Generation IT

    Sponsored by: Hexis Cyber Solutions Inc

    This CIO Decisions e-zine focuses on effective BYOD security policy. Inside, learn why security threats are evolving faster than the management practices that defend against them and, more importantly, how you can stay ahead.

  • Cisco® ONE: Traffic Visualization and Control

    Sponsored by: Cisco Systems, Inc.

    This resource explores how Cisco ONE's traffic visualization and control capability can help service providers visualize traffic end-to-end across the network and respond to unpredictable network capacity demands quickly, easily, and efficiently.

  • Customer Experience Management in the New Era of Mobility

    Sponsored by: IBM

    View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.

  • Rethinking WCM to Engage and Retain Customers

    Sponsored by: TechTarget Software Quality

    View this white paper to learn more about how businesses are altering their web content management (WCM) strategy. Companies are working to manage the customer experience with a more interactive approach. The connection between WCM and customer experience management (CEM) makes it easy for customers to find what they need.

  • Staying Connected: Don't Let Faulty Mobile Applications Lose Customers

    Sponsored by: TechTarget Customer Experience

    Mobile applications are quickly becoming the most common way customers interact with businesses, and can often make or break a customer's experience. In this expert e-book, explore what customers expect from mobile applications and discover the technologies and practices you'll need to create useful, engaging mobile apps.

  • Infor Epiphany Brochure

    Sponsored by: Infor

    This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

  • Advancing Your Digital Marketing Strategy with Webtrends Analytics

    Sponsored by: WebTrends

    In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

  • Online Testing for Site Optimization: 101

    Sponsored by: WebTrends

    Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

  • Ensuring Success with On-site Testing and Targeting

    Sponsored by: WebTrends

    Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.

  • Taking Control with Marketing Optimization

    Sponsored by: WebTrends

    Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

  • Nine Real-World Results from Testing and Targeting

    Sponsored by: WebTrends

    In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

  • The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention

    Sponsored by: IBM

    In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.

  • CIO Handbook: Personalizing the Customer Experience

    Sponsored by: TechTarget CIO

    CIOs must marry online and physical offerings to personalize business interactions for each and every customer in today's collaborative world. Find out how leading businesses are paving the way with top-notch customer experience strategies.

  • Social Media Analytics Software Pulls Useful Info out of Online Muddle

    Sponsored by: IBM

    In this white paper, see how unstructured and semi-structured data analytics are changing the relationship of businesses to their social media consumer bases.

  • Using Social Media to Win Over Customers

    Sponsored by: TechTarget Customer Experience

    In this expert e-book, you'll learn how to create a successful social CRM initiative (as well as valuable, lasting customer relations) by implementing the right processes and technologies.

  • Technology industry at the cross-roads: Transforming quote-to-cash operations

    Sponsored by: TechTarget ComputerWeekly.com

    This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.

  • Technology industry at the cross-roads: Transforming quote-to-cash operations

    Sponsored by: TechTarget ComputerWeekly.com

    This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.

  • Solution Spotlight: The Role of a Chief Customer Officer in Leading Customer Experience Management

    Sponsored by: TechTarget Customer Experience

    Access this exclusive resource to find out about the value of a chief customer resource officer. Read on to learn more about their duties and responsibilities and how they can help you organization refocus on the increasingly important customer experience management.

  • Solution Spotlight: Creating a Strong Customer Experience Management Strategy

    Sponsored by: TechTarget Customer Experience

    In this e-guide, learn how to resolve communication issues between the IT and contact center departments by creating internal service-level agreements, recognizing that what's right for the organization is the same as what's right for the customer, and more.

  • Presentation Transcript: Eliminate Information Silos and Drive Customer Spend

    Sponsored by: Infor

    The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.

  • Presentation Transcript: Achieve a 360 Degree View of Your Customer

    Sponsored by: Infor

    In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies.

  • Delivering a Superior Customer Experience

    Sponsored by: Avaya

    Research shows that 90% of customer service decision-makers believe delivering quality service is paramount to success. But with tight budgets, businesses today need cost-effective ways of achieving higher service levels. Read on to learn how collaboration in your contact center can keep costs low while increasing service levels.

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