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According to Forrester Research, Inc., e-commerce efforts will bring in $280 million in 2015. If you want a part of this growing market, you'll need to provide exactly what your e-commerce customers demand. But what should an e-commerce strategy contain, and how should you evaluate your website?
In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer’s shopping experience and, ultimately, an e-commerce business, including:
- Navigation
- Integration
- Personalization
- And 3 more
Plus, you'll learn about eBay’s X.commerce platform and how that is changing the landscape of e-commerce application development.
- Vendor:
- ZeroLag Communications Inc.
- Posted:
- Feb 8, 2021
- Published:
- Jun 24, 2014
- Format:
- Type:
- eGuide
