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CRM Analytics Research

  • Developing the right social CRM strategies for improved customer service

    Sponsored by: TechTarget Customer Experience

    Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.

  • CRM Initiatives for Improved Customer Experience

    Sponsored by: TechTarget Customer Experience

    Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.

  • IBM Social Business Adoption QuickStart

    Sponsored by: IBM

    Companies are investing in social business software to enhance knowledge exchange and sharing, streamline their operations and improve their response to evolving market demands. Consult this white paper to find out how to implement social business in the most effective way.

  • Playtech HP Service Health Analyzer delivers predictive analytics

    Sponsored by: HP Inc

    Playtech is a world leader in the gaming industry, and they require uninterrupted high quality service in order to ensure business success. The ability to detect problems with performance is of the utmost importance to Playtech. View this resource to learn how this company delivered predictive analytics effectively.

  • Unlock the Value of Social Media Data

    Sponsored by: Hewlett Packard Enterprise

    Social media data is extremely valuable for businesses, but it doesn't mean anything if you don't have the right tools and processes in place to make sense of it all. In this resource, discover a new approach to business intelligence that responds to the unique analytic challenges of social media data.

  • Seven Trends Driving Effectiveness in the Contact Center

    Sponsored by: Avaya

    Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center.

  • Infor Epiphany Brochure

    Sponsored by: Infor

    This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

  • New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now

    Sponsored by: Information Builders

    Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.

  • Advancing Your Digital Marketing Strategy with Webtrends Analytics

    Sponsored by: WebTrends

    In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.

  • Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans

    Sponsored by: WebTrends

    With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

  • Anticipate, engage and deliver exceptional web experiences

    Sponsored by: IBM

    View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.

  • Introducing Social Business for the Mid-Market

    Sponsored by: IBM

    Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.

  • Making the Most of Customer Data Using CRM Analytics

    Sponsored by: TechTarget Customer Experience

    Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.

  • Discover, deliver and set the right customer experience expectations

    Sponsored by: Genesys

    This expert resource examines the ways businesses can make sure that their organizations are empowering agents with the right technology to resolve problems by providing the right information to the agent at the right time and proactively discovering and delivering on customer expectation.

  • CallPro CRM e-marketing features

    Sponsored by: CallPro CRM

    Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.

  • The State of Customer Data Integration 2012: The What, Why & How of CRM Integration

    Sponsored by: Scribe Software Corporation

    Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.

  • A smarter approach to CRM: An IBM perspective

    Sponsored by: IBM

    With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.

  • Buy. Smarter. Redefining commerce in the age of the customer

    Sponsored by: IBM

    Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.

  • The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices

    Sponsored by: IBM

    This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan.

  • Connect with Sage 200 Suite - How Sage 200 helps keeps your finances in check

    Sponsored by: Sage Software

    Read this white paper to learn about a software suite that easily shares business intelligence (BI) and customer relation ship management (CRM) data throughout your business, is designed to grow with you, and is customized to suit your specific needs.

  • The future of mobile CRM

    Sponsored by: SugarCRM

    In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape.

  • One Stop Data: Gaining Access to Enterprise, Customer, Business Intelligence

    Sponsored by: Advent Global Solutions Inc.

    This expert e-guide discusses next-generation BI software, in particular customer relationship management (CRM) analytics and how these factors complement the SMB market.

  • Is Your CRM Solution Keeping Up with the Times?

    Sponsored by: Oracle Corporation

    In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.

  • Deliver a Superior Cross-Channel Commerce Experience

    Sponsored by: Oracle Corporation

    With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.

  • Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce

    Sponsored by: Oracle Corporation

    Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.

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