CRM Analytics Research
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Interactive Marketing eBook: It’s all about the Journey
Sponsored by: TechTarget Customer ExperienceNo matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
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The Social-Powered Enterprise
Sponsored by: Salesforce.comThis e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.
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The Social Sales Revolution
Sponsored by: Salesforce.comThis e-book examines how some of today’s most successful reps approach social sales. Among others, you’ll meet a wine salesman with almost a million Twitter followers, a global manufacturer who is taking orders on Facebook, and a storage saleswoman who used Twitter and other tools to exceed her quota by 200%.
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Experts say CEM technology can build single view of customer
Sponsored by: Infor CRMThis tip guide from our editorial team features an article on overcoming single-view issues and how customer experience management (CEM) technologies are a valuable tool for this problem.
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Tip Guide: Tips for making the business case for CRM analytics – and what can be gained
Sponsored by: SAP America, Inc.In this e-guide, readers will learn more about customer relationship management (CRM) analytics and what can be gained from having this in place.
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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
Sponsored by: IBMIn this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
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Increase Visitor Engagement While Reducing Form Abandonment
Sponsored by: DemandbaseForms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
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Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
Sponsored by: QvidianThis ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
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Taking action on analytics: Using data for customer loyalty and retention
Sponsored by: SAP America, Inc.During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management.
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Presentation Transcript: Best practices for evaluating and selecting content analytics tools
Sponsored by: IBMIn this presentation transcript with Seth Grimes, Principal Consultant at Alta Plana Corp. and originator of the Text Analytics Summit, listeners will learn about best practices for evaluating content analytics tools and choosing the technology that best meets their business requirements.
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Speech Analytics: The Simple Definition
Sponsored by: Calabrio, Inc.What is "Speech Analytics," exactly, and why is it important? Find out how the latest wave of Speech Analytics offerings are used in call center communication today and what the benefits are.
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Improving the Customer Experience
Sponsored by: Consona CorporationThis SearchCRM.com expert E-Guide explores effective strategies for helping improve the customer experience through knowledge management tools and various social CRM channels. Read this E-Guide to learn how to integrate and strategize these tools for an improved customer experience.
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The top 10 secrets to using data mining to succeed at CRM
Sponsored by: IBMDiscover proven strategies in data mining for cost-effective customer acquisition and retention.
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Magic Quadrant for Marketing Resource Management
Sponsored by: Unica Corporation - An IBM CompanyThis Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
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Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
Sponsored by: Unica Corporation - An IBM CompanyIn this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
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What's your Customer Experience Advantage?
Sponsored by: SAP America, Inc.SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
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Analytics: The New Path to Value
Sponsored by: IBMIn this executive report from MIT Sloan Management Review and IBM Institute for Business Value learn how the smartest organizations are embedding analytics to transform insights into action and out-perform the competition, recommended actions organizations can take to bolster their analytics capabilities to achieve long-term advantage.
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Predictive Analytics for Market Basket Analysis
Sponsored by: IBMIn this paper, learn how retailers are using predictive analytics to uncover patterns in the products purchased together to differentiate assortment, merchandise stores and develop combined product offers to drive sales and profits.
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Five Predictive Imperatives for Maximizing Customer Value
Sponsored by: IBMThis white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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Editorial Tip: CRM Expert Predictions for 2011
Sponsored by: InforWith 2010 behind us, SearchCRM.com asked some industry experts what they see in store for 2011. It's clear that CRM practitioners can look forward to a heavy dose of social CRM, mobile requirements and a continued emphasis on the customer experience.
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15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
Sponsored by: MarketTools, Inc.What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
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E-Book: CRM Trends and Tips for 2010 - Doing More With Less
Sponsored by: IBMIn this e-book, find out how to make the most of the systems and budget you do have, with expert advice from leading analysts at Gartner and Forrester. Continue reading to learn CRM trends and tips and learn how to do more with less.
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A Marketing Pilot for FTTH Network Rollout
Sponsored by: ECI TelecomOperators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
Sponsored by: SASBusinesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
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SAS® Business Analytics for IT Leaders
Sponsored by: SASIT leaders, tasked to satisfy the needs of their own business units while satisfying the changing needs of all other business units, face a wide variety of challenges. This white paper identifies the key issues that must be addressed and provides a clear strategy for solving them. Read on to learn more about SAS® Business Analytics for IT leaders.
