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During the recent recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.
In this e-book, hear from analysts and experts about current trends in customer relationship management (CRM) and learn how winning organizations are taking action on analytics.
- Vendor:
- SAP America, Inc.
- Posted:
- Feb 8, 2021
- Published:
- Jul 5, 2011
- Format:
- Type:
- eBook
