One Stop Data: Gaining Access to Enterprise, Customer, Business Intelligence
Business intelligence (BI) tools are an important element of customer service initiatives, but the high costs and difficult deployment of traditional BI serve as barriers for many companies. Recently introduced BI and analytics software, on the other hand, has been designed to better serve the small and medium-sized business (SMB) market.
This expert e-guide discusses next-generation BI software, in particular customer relationship management (CRM) analytics and how these factors complement the SMB market. Read on to learn more about:
- Making a business case for CRM analytics
- Software as a service (SaaS) BI tools
- Open source BI
- And more