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Sales Research

  • Advancing High-Tech Inside Sales

    Sponsored by: TechTarget

    Download this e-book to explore best practices for overcoming challenges with data-driven best practices from 2 inside sales leaders – Alex Hudzik, Director of Inside Sales at Nasuni and Malachi Threadgil, Director of Demand Generation & Global Sales Development at Masergy.

  • How Inside Sales Wins with "Insider Insights"

    Sponsored by: TechTarget

    Download this white paper to learn about key differences that distinguish the best inside sales organizations from the rest, and find out how 15 enterprise tech companies are using better data to give their sales teams a winning edge.

  • Accelerate the Contract Process and Lose Fewer Deals

    Sponsored by: Conga

    70% of all deals fall apart due to slow-downs during the late phase of contract negotiation. In this e-book, discover how contract process automation can help your sales teams accelerate the contract process, and transform your end of sales cycle from the place where deals die to the place where your sales reps become heroes.

  • Improve Your Sales Process with Document Generation

    Sponsored by: Conga

    In this white paper, explore why sales teams are using document generation systems in their business processes, and uncover how a document generation system from Conga can help your sales team eliminate manual errors, and increase sales process optimization.

  • The last mile to the individual customer: Sales and marketing software trends

    Sponsored by: ComputerWeekly.com

    From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

  • The SiriusDecisions Intent Data Framework

    Sponsored by: TechTarget

    It's no surprise that when B2B marketers and sellers have limited knowledge about the interests and intentions of buyers, they often make decisions based on information that's visible to them (e.g. First Party Intent Data). Read on for more information.

  • Research: Preparing for Account-Based Marketing

    Sponsored by: TechTarget

    According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.

  • High-Growth Demand Acceleration

    Sponsored by: TechTarget

    Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.

  • Market Intelligence Report: Hybrid Cloud for Marketers

    Sponsored by: TechTarget

    We've developed this white paper specifically for marketers, strategists and leaders within the Hybrid Cloud computing market. To make sure this material is instantly actionable, we've included specific guidance to use in your content creation efforts. Read on for more information.

  • Peer-to-Peer Insights for 2019 Marketing Plans

    Sponsored by: TechTarget

    Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.

  • Capturing More Active Demand: A 4-Step Guide

    Sponsored by: TechTarget

    New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.

  • Lessons from the Front Lines: Making ABM Work for You

    Sponsored by: TechTarget

    This presentation draws on TechTarget's experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Read on to understand best practices and lessons learned based on real life customer use cases.

  • Cisco: Breaking the Mold for Channel Marketing with Data-Driven Marketing Services

    Sponsored by: TechTarget

    Inside, find out specifically how Cisco used TechTarget's Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities.

  • Why All Leads Are Not Created Equal

    Sponsored by: TechTarget

    Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.

  • Mitel: Increasing SQLs Using TechTarget's Priority Engine and TargetROI Solutions

    Sponsored by: TechTarget

    Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.

  • A Practical Guide to B2B Purchase Intent

    Sponsored by: TechTarget

    There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.

  • Comparing B2B Purchase Intent Vendors

    Sponsored by: TechTarget

    Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.

  • How the Right Content & Delivery Strategies Double Demand Gen ROI

    Sponsored by: TechTarget

    Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.

  • A Practical Guide to Implementing Account-Based Marketing

    Sponsored by: TechTarget

    In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.

  • Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution

    Sponsored by: TechTarget

    Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.

  • Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline

    Sponsored by: TechTarget

    VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.

  • 3 Steps to Personalized Selling

    Sponsored by: TechTarget

    Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization

  • Is BANT Killing Your Business?

    Sponsored by: TechTarget

    Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.

  • Marketing and Sales Are Leaving $Millions on the Table

    Sponsored by: TechTarget

    If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.

  • Managing Customer Data in the GDPR Era

    Sponsored by: GearsDesign

    Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.

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