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Sales Research

  • Sales and Operations Planning: Meet Halfway

    Sponsored by: Elementum

    In the early stages of your sales and operations planning (S&OP), don't make the common mistake of placing too much focus into sales and demand management. Sales teams and operations teams must meet in the middle through a joint, cooperative effort. Download this e-guide to learn more about the benefits and challenges of cooperative S&OP.

  • From Cold Lead to Closed Deal: How to Use Trello to Optimize Sales Deals

    Sponsored by: Atlassian

    In this white paper, explore how to build a process that supports your sales team with Trello. Discover the workflows your sales team can use to optimize processes and deals, and learn how Trello can help your organization move leads along the funnel, organization communications, and more.

  • Optimize Your Digital Marketing Efforts with Alibaba Cloud Solutions

    Sponsored by: Alibaba Cloud

    View this white paper to learn how Alibaba Cloud can help your marketing team run more efficient marketing campaigns, improve customer-brand interaction, upscale their advertisements, and more.

  • Take Salesforce Customer 360 to the Next Level

    Sponsored by: M-Files

    In this webinar, Greg Milliken, VP of Marketing, and Mika Javanainen, VP of Product Marketing at M-Files discuss how to transform the effectiveness of your Salesforce investment with intelligent information management.

  • E-Signature & Sales Operations: A Catalyst for Better Sales Performance

    Sponsored by: Adobe Inc

    How can e-signature technology elevate the efficiency and effectiveness of your sales operations? With this Aberdeen research report, discover the benefits of e-signature technology for sales, and get a better understanding of how e-signature technology can help your business.

  • What an Actual Marketing Transformation Really Looks Like

    Sponsored by: TechTarget

    Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.

  • Accelerate ABM with Priority Engine

    Sponsored by: TechTarget

    In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising.

  • Watch, Listen, Learn: Winning in the Age of the Informed Buyer

    Sponsored by: TechTarget

    In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.

  • 3 Reasons Your ABM Program Could End in Disaster

    Sponsored by: TechTarget

    How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

  • Selecting and Engaging Relevant Accounts for ABM ROI

    Sponsored by: TechTarget

    In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

  • Want a Better MarTech Stack? Think Like A (M)Architect

    Sponsored by: Workato

    View this white paper to discover the fundamental features of a successful marketing technology architecture. Uncover useful steps for designing a marketing technology architecture that suits your organization's unique needs, and explore how to avoid the hidden costs of poor architecture.

  • How to Build, Operate and Run Your Stack to Win in Your Industry

    Sponsored by: TechTarget

    In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

  • Generate New Growth with Microsoft Dynamics 365 for Sales

    Sponsored by: TechData - Microsoft

    Your clients rely on thorough knowledge of their customers to turn those relationships into revenue, so it's in your best interest give them the means to do so. Learn what Dynamics 365 for Sales can bring to your client's customer-facing marketing, sales, and research strategies.

  • Simple Data-Driven Strategies for Successful Account-Based Marketing

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Transform Sales to Transform Your Business

    Sponsored by: Adobe Systems Incorporated

    In this article, learn how to enhance your existing Salesforce strategy through the use of e-signature technology. Review e-signature product benefits, and explore how Adobe' e-signature technology can help your sales team improve close rates, collaborate more efficiently, and achieve greater profitability.

  • Identifying and Overcoming Buying Group Blindness

    Sponsored by: TechTarget

    Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.

  • 5 Best Practices for Building a Digital Student Community Experience

    Sponsored by: Coveo

    Download this e-book to learn why driving student success requires the digital student community experience to be unified, personalized and relevant, and uncover 5 strategic actions to help you get ahead.

  • Digital Automation Drives a Proactive Sales Culture

    Sponsored by: Adobe Systems Incorporated

    Download this case study to learn how the Adobe Sign, Salesforce, and Cogna integration allowed Access Intelligence to reduce administration time and transform business processes, delivering a better CX and freeing sales reps to generate leads.

  • Top 4 SaaS Performance Metrics Tying Customer Success to Bottom-Line Revenue

    Sponsored by: Squelch

    Customer success professionals provide an essential benefit to customers, but can also have a significant impact on the overall health of a business's bottom line, particularly for a SaaS business. Download this resource to learn more about the top 4 SaaS performance metrics that tie customer success to bottom-line revenue.

  • Using Intent Data to Improve Event Marketing

    Sponsored by: TechTarget

    To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.

  • Building an ABM Program That Actually Works

    Sponsored by: TechTarget

    TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

  • Take Out the Trash

    Sponsored by: TechTarget

    Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.

  • Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey

    Sponsored by: TechTarget

    As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

  • How Digital Branding Drives B2B Demand

    Sponsored by: TechTarget

    In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

  • How ISRs Improved Sales Appointment Rates by 19X

    Sponsored by: TechTarget

    Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.

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