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Sales Research

  • Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies

    Sponsored by: TechTarget

    This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • Customer 360 Platform

    Sponsored by: Salesforce

    It’s crucial to stay up to date on your customer’s needs so you can quickly deliver tailored customer experiences. Check out this video to learn how the Salesforce Platform can give you an integrated, holistic view of your customers’ profiles, allowing you to interact intelligently with them and address their needs on-demand.

  • The Science of Cross-Sell and Upsell

    Sponsored by: TechTarget

    Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

  • Sales Loves Priority Engine: Millions of Pipe in 10 Minutes

    Sponsored by: TechTarget

    Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.

  • SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

    Sponsored by: TechTarget

    Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

  • Birkenstock boosts B2B customer service levels with mobile order processing app

    Sponsored by: Neptune Software

    For Birkenstock, improving online and offline services was crucial for maintaining their relationship with B2B customers. The solution was to develop a mobile order processing application that was market-ready and fully SAP-connected. In this video, learn how Birkenstock used Neptune Software’s DX Platform to improve their B2B sales support tools.

  • Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention

    Sponsored by: Adobe

    Digital transformation leaders are increasingly adopting more modern technologies to revolutionize the entire sales process. Access this white paper to discover 3 recommendations that can help you maximize your digital transformation investment and get a better picture of what is coming next in this new age of sales.

  • Salesforce and Vonage: The Perfect Combination for Service

    Sponsored by: Vonage

    Download this white paper to learn how Vonage Contact Center for Salesforce can help you integrate your communications platform and the data it captures with your customer data in Salesforce to provide exceptional customer service.

  • GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT

    Sponsored by: Salesforce

    If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.

  • Top 3 'Gotchas' in a Salesforce Contract

    Sponsored by: ClearEdge

    Be sure to look closely at the terms in a Salesforce contract. Available exclusively to TechTarget members, this premium download from ClearEdge analyzes the following top 3 Salesforce contract terms to understand and how to fix them: renewal caps, swap rights and restricted use licenses.

  • Negotiating with Salesforce

    Sponsored by: ClearEdge

    Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.

  • Right Sizing Your Spend with Salesforce

    Sponsored by: ClearEdge

    Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.

  • Salesforce Street Pricing and Sales Tactics

    Sponsored by: ClearEdge

    Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.

  • Driving Real Value with Intent-Driven Digital Advertising

    Sponsored by: TechTarget

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • 7 Essential Metrics for Account-Based Marketing

    Sponsored by: TechTarget

    Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

  • How Ready Are You for Account-Based Marketing?

    Sponsored by: TechTarget

    How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)

    Sponsored by: Contentstack

    In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • Top 5 Business Factors for Ecommerce Enterprises

    Sponsored by: SFG

    Inside, learn about the top 5 business factors for a successful ecommerce enterprise. Learn how to improve the state of your online retail organization with expert advice from SFG, and see what your organization could be doing to streamline your ecommerce operations.

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