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Sales Research

  • MicroScope – May 2021: Exploring digital metamorphosis

    Sponsored by: MicroScope

    Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape

  • Eight Digital Best Practices For Sales Professionals

    Sponsored by: DocuSign, Inc.

    Download this paper to explore 8 best practices that can help you digitize your sales teams and support the modern technologies they need for success.

  • Evolving Persona Thinking to Win More Business

    Sponsored by: TechTarget

    In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.

  • Secret Ingredient For Revenue Growth

    Sponsored by: TechTarget

    Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.

  • Intent Data: It’s Becoming a Key Ingredient for Revenue Growth

    Sponsored by: TechTarget

    A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.

  • Use Intent Data to Adapt Account Strategies in a Shifting Market

    Sponsored by: TechTarget

    Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.

  • How Intent Data Impacts Tech Buying and Selling in Today’s Market

    Sponsored by: TechTarget

    In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.

  • Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies

    Sponsored by: TechTarget

    This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • The Science of Cross-Sell and Upsell

    Sponsored by: TechTarget

    Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

  • Sales Loves Priority Engine: Millions of Pipe in 10 Minutes

    Sponsored by: TechTarget

    Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.

  • SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI

    Sponsored by: TechTarget

    Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

  • Driving Real Value with Intent-Driven Digital Advertising

    Sponsored by: TechTarget

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • 7 Essential Metrics for Account-Based Marketing

    Sponsored by: TechTarget

    Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

  • How Ready Are You for Account-Based Marketing?

    Sponsored by: TechTarget

    How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.

  • Power Your Pipeline with Purchase Intent

    Sponsored by: TechTarget

    With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.

  • An Introduction to ABM Scoring

    Sponsored by: TechTarget

    Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.

  • What an Actual Marketing Transformation Really Looks Like

    Sponsored by: TechTarget

    Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.

  • Selecting and Engaging Relevant Accounts for ABM ROI

    Sponsored by: TechTarget

    In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

  • Simple Data-Driven Strategies for Successful Account-Based Marketing

    Sponsored by: TechTarget

    Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

  • Identifying and Overcoming Buying Group Blindness

    Sponsored by: TechTarget

    Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.

  • Building an ABM Program That Actually Works

    Sponsored by: TechTarget

    TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.

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