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An account-based marketing (ABM) strategy is only as effective as the foundation it’s built upon, so how do you choose the best foundation for your organization?
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover:
- How 3rd party data sources can benefit your business
- How to match your account selection with active demand in your market
- And more