Sales White Papers
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MicroScope – May 2021: Exploring digital metamorphosis
Sponsored by: MicroScopeDigital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape
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Evolving Persona Thinking to Win More Business
Sponsored by: TechTargetIn this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
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Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
Sponsored by: TechTargetA new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
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Use Intent Data to Adapt Account Strategies in a Shifting Market
Sponsored by: TechTargetOpen this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
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How to Use Purchase Intent to Refocus ABM Priorities
Sponsored by: TechTargetThis new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
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The Science of Cross-Sell and Upsell
Sponsored by: TechTargetDownload this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
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Driving Real Value with Intent-Driven Digital Advertising
Sponsored by: TechTargetUse this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
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7 Essential Metrics for Account-Based Marketing
Sponsored by: TechTargetJust because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
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Why More High-Performance Companies Are Depending on Intent Data
Sponsored by: TechTargetWhat is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
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How Ready Are You for Account-Based Marketing?
Sponsored by: TechTargetHow ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
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Power Your Pipeline with Purchase Intent
Sponsored by: TechTargetWith this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
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An Introduction to ABM Scoring
Sponsored by: TechTargetDownload this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
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What an Actual Marketing Transformation Really Looks Like
Sponsored by: TechTargetDownload this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
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Selecting and Engaging Relevant Accounts for ABM ROI
Sponsored by: TechTargetIn this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
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Decoding ABM: Simple data-driven strategies for successful ABM
Sponsored by: TechTargetLots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
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Identifying and Overcoming Buying Group Blindness
Sponsored by: TechTargetRead this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
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Take Out the Trash
Sponsored by: TechTargetMuda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
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Building an ABM Program That Actually Works
Sponsored by: TechTargetTechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
Sponsored by: TechTargetAs account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
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How ISRs Improved Sales Appointment Rates by 19X
Sponsored by: TechTargetDownload this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
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Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
Sponsored by: TechTargetHow does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
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The last mile to the individual customer: Sales and marketing software trends
Sponsored by: TechTarget ComputerWeekly.comFrom this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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Media Consumption Study 2017 UKI Infographic
Sponsored by: TechTarget ComputerWeekly.comThe results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
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Media Consumption Study 2017 UKI
Sponsored by: TechTarget ComputerWeekly.comThe results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
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Managing Customer Data in the GDPR Era
Sponsored by: GearsDesignDownload this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.
