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Sales White Papers

  • How to Use Purchase Intent to Refocus ABM Priorities

    Sponsored by: TechTarget

    This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.

  • The Science of Cross-Sell and Upsell

    Sponsored by: TechTarget

    Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.

  • Why Priority Engine is the Fastest Path to the Deal

    Sponsored by: TechTarget

    Delivering the industry’s most actionable sales intelligence, Priority Engine captures relevant buyer behavior and uncovers the insights your sellers need to generate more opportunities and close them faster. Learn about it in this product overview.

  • Uncover the most active prospects at managed service providers with TechTarget’s Verified MSP Targeting

    Sponsored by: TechTarget

    Uncovering the most active prospects at managed service providers can be difficult. Fortunately, TechTarget’s Verified MSP Targeting powered by Priority Engine can help simplify the process. Learn how you can get exclusive access to a premium audience of active, in-market managed service providers in this solution brief.

  • Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales

    Sponsored by: TechTarget

    In this video, Austin Martin, ABM Program Manager at Zoom, explains how they use TechTarget’s Priority Engine™ to not only identify accounts active in their market but to drill down to members of buying teams.

  • How TechTarget Delivers Gold Standard Prospect Data

    Sponsored by: TechTarget

    One of the most important elements of collecting active prospect data is making sure the contact information you have is accurate and reliable. TechTarget’s sales enablement tool, Priority Engine, ensures that’s the case with their rigorous data verification and cleansing process. Learn about their 5-step technique in this white paper.

  • Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention

    Sponsored by: Adobe

    Digital transformation leaders are increasingly adopting more modern technologies to revolutionize the entire sales process. Access this white paper to discover 3 recommendations that can help you maximize your digital transformation investment and get a better picture of what is coming next in this new age of sales.

  • GET SALES LEADS WORTH FIGHTING OVER —WITHOUT THE FIGHT

    Sponsored by: Salesforce

    If you're in business-to-business (B2B) sales, you likely have one overarching goal: Acquire new customers. Leads are your starting point, your currency, your ticket to success.

  • Top 3 'Gotchas' in a Salesforce Contract

    Sponsored by: ClearEdge

    Be sure to look closely at the terms in a Salesforce contract. Available exclusively to TechTarget members, this premium download from ClearEdge analyzes the following top 3 Salesforce contract terms to understand and how to fix them: renewal caps, swap rights and restricted use licenses.

  • Negotiating with Salesforce

    Sponsored by: ClearEdge

    Don't negotiate your next Salesforce deal without the correct plan. This download, exclusive to TechTarget members, will provide an overview of the ClearEdge Leverage Management Maturity Model, and drill down into the 4 areas specific to deal execution and how to apply them within your Salesforce negotiation.

  • Right Sizing Your Spend with Salesforce

    Sponsored by: ClearEdge

    Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.

  • Salesforce Street Pricing and Sales Tactics

    Sponsored by: ClearEdge

    Download now and get tactical advice to increasing your chances of getting the best discounts. Explore price statistics, average discount ranges for common product families, 3 Salesforce tactics and insights on why you should care about them, and a list of sales rep motivations to take advantage of.

  • Why Cold Prospecting Costs You 50% of Your Deals

    Sponsored by: TechTarget

    View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.

  • Driving Real Value with Intent-Driven Digital Advertising

    Sponsored by: TechTarget

    Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

  • 7 Essential Metrics for Account-Based Marketing

    Sponsored by: TechTarget

    Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.

  • Why More High-Performance Companies Are Depending on Intent Data

    Sponsored by: TechTarget

    What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.

  • Operationalizing a Fully Integrated Demand Gen Engine at Druva

    Sponsored by: TechTarget

    How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.

  • How Ready Are You for Account-Based Marketing?

    Sponsored by: TechTarget

    How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.

  • A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples

    Sponsored by: Contentstack

    View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

  • 6 Reasons Customer Experience Management is the New Enterprise Marketing

    Sponsored by: Contentstack

    In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.

  • The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)

    Sponsored by: Contentstack

    In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.

  • 8 Must-Know Content Marketing Trends

    Sponsored by: Contentstack

    View this article to discover 8 must-know content marketing trends turning the marketing world upside-down, and learn how these fresh new trends are expected to change the way marketers interact with consumers forever.

  • How AppNeta Is Using Intent Data to Re-Envision Demand Gen and Successfully Fuel Pipeline

    Sponsored by: TechTarget

    In this e-book, discover how AppNeta surpassed their lead expectations by re-envisioning their existing demand generation strategy with TechTarget Priority Engine. Review Priority Engine product features and benefits, and decide if Priority Engine is right for your organization.

  • Thinking Differently About Data and Reporting

    Sponsored by: TechTarget

    How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.

  • Critical Success Factors for ABM

    Sponsored by: TechTarget

    View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.

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