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Sales Research

  • Growing Revenue with Smart Marketing

    Sponsored by: TechTarget Customer Experience

    In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.

  • MicroStrategy Customer Success Story: Ceva Santé Animale

    Sponsored by: MicroStrategy

    The CIO of Ceva Santé Animale, a global veterinary health company, wanted to "have everything on all devices without VPN (PC, Mac, iPad, Android and Blackberry." View this brief case study to learn how CSA built a sales enablement application on a mobile platform that aggregates CRM, ERP and sales data.

  • MicroStrategy Customer Success Story: AutoTrader.com

    Sponsored by: MicroStrategy

    In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be.

  • Data vs. Instinct: Perfecting global sales performance

    Sponsored by: Oracle Corporation

    Access this paper today to take a look at how sales executives optimize their sales structures, territories, and incentive plans. Also inside, find survey results that reveal findings from senior decision-makers that investigated the sales executive realm.

  • Billing as a Strategy for Building Customer Loyalty and Retention

    Sponsored by: Fusebill

    This resource examines the importance of billing in subscription sales, and details how you can use billing to build customer loyalty and retention.

  • New CRM Technologies Bring Sales Success to Businesses

    Sponsored by: Scribe Software Corporation

    Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.

  • Case Study: Customer and Channel Insight Shapes Business Decisions

    Sponsored by: Aria

    This brief case study reveals how the right billing system enabled communications provider IMN to meet the needs of sales growth by supporting enterprise-wide billing and customer management.

  • Data-Driven Sales: An Economist Intelligence Unit Report

    Sponsored by: Oracle Corporation UK Ltd

    View this comprehensive survey from the Economist Intelligence unit to learn how sales executives optimize their sales structures, territories and incentive plans. Hear from 229 executives from around the globe and learn how successful teams leverage data to coordinate sales territories and incentives to get the right people in the right places.

  • Leading Educational Publisher Asks IIS to Re-Engineer the IT Backbone of the Order-To-Cash System

    Sponsored by: IIS Technology

    This case study reveals how a leading educational publisher architected an order-to-cash (OTC) system capable of handling the demands of high order volumes and business growth.

  • Oracle Analytics for CRM, Sales, Marketing, and More

    Sponsored by: Oracle Corporation

    In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.

  • Go beyond the surface: User Experience Design At A Glance

    Sponsored by: Hewlett Packard Enterprise

    This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more.

  • 5 Secrets: Build Your Sales Pipeline and Keep it Growing

    Sponsored by: Salesforce

    In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.

  • Align with your customers - SAP CRM sales service and marketing rapid-deployment solution

    Sponsored by: Hewlett Packard Enterprise

    In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.

  • Optimize sales effectiveness - SAP CRM rapid-deployment solution for mobile sales

    Sponsored by: Hewlett Packard Enterprise

    View this resource to learn how to get your essential customer relationship management (CRM) functionality quickly and affordably through a variety of mobile devices.

  • How Technology is Changing the Role of Sales Professionals Using Salesforce.com

    Sponsored by: Canon Information & Imaging Solutions

    This E-Guide examines how technologies are redefining sales roles, and provides insight into how businesses are re-evaluating sales management strategies – from hiring to compensation to internal business processes – to get ahead of the competition.

  • The Journey to Smarter Commerce

    Sponsored by: IBM

    In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability.

  • Easily Create Salesforce Estimates from Anywhere

    Sponsored by: Canon Information & Imaging Solutions

    Many savvy sales teams already have easy access to customer data on mobile devices and laptops, but for most companies, printing estimates on-the-go is still a challenge. In this brief video, learn how Forms and Print Services for Salesforce lets you easily create a well-organized estimate that can be previewed or printed to any printer.

  • Infor Epiphany

    Sponsored by: Infor

    Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.

  • How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI

    Sponsored by: IBM

    Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.

  • The Future of Lead Management: A Step-by-Step Guide

    Sponsored by: LeadLife Solutions

    In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.

  • A Quicker, Simpler Path to Lead Management ROI

    Sponsored by: LeadLife Solutions

    Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.

  • 11 Steps to Successful Lead Nuturing

    Sponsored by: LeadLife Solutions

    Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.

  • 7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management

    Sponsored by: LeadLife Solutions

    Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.

  • Using Marketing Automation to Increase Your ROI on CRM

    Sponsored by: Marketo

    Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.

  • About T-Mobile USA

    Sponsored by: Jive Software

    Find out in this case study how a social business platform enabled T-mobile to consolidate and centralize information about products, services, pricing, policies and troubleshooting, enabling sales reps to better utilize their time.

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