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Sales Research

  • Intel Technology Provider

    Sponsored by: Intel

    Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.

  • E-Book: Leveraging Web 2.0 and Social Media in CRM Programs

    Sponsored by: SAP America, Inc.

    You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.

  • What Management Must Know About Forecasting

    Sponsored by: SAS

    Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting.

  • E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy

    Sponsored by: SugarCRM

    This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.

  • Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth

    Sponsored by: SAP America, Inc.

    This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.

  • Channel Strategies E-Zine - June 2010/ No.2

    Sponsored by: TechTarget IT Channel

    For organizations who are patient and willing to follow the rules, the payoff from cashing in on the 2009 American Recovery and Reinvestment Act (ARRA) can be big. Check out this E-Zine to read about how to use the stimulus to your advantage, ROI and green IT, and more.

  • Three Key Steps to B2B Marketing Optimization

    Sponsored by: Marketo

    In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

  • Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations

    Sponsored by: IBM

    New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics.

  • Sales Intelligence: The Secret to Sales Nirvana

    Sponsored by: IBM

    Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.

  • Winning in Today's Environment: Six Imperatives for the Chief Sales Officer

    Sponsored by: Oracle Corporation

    Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.

  • Make CRM Work the Way Salespeople Do

    Sponsored by: Oracle Corporation

    This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.

  • Creating Sales Opportunities with Lead Scoring

    Sponsored by: Genius.com

    Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

  • Introduction to Microsoft Dynamics CRM Online

    Sponsored by: Microsoft

    This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.

  • Grow Your Business with Microsoft Dynamics CRM

    Sponsored by: Microsoft

    View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.

  • Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results

    Sponsored by: InsideView

    Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.

  • Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar

    Sponsored by: Citrix Online

    This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.

  • Video Whitepaper: Seven Tips for Profiting from Lean Times with CRM

    Sponsored by: Oracle Corporation

    The best time to streamline and turbo-charge the sales process is when competitors are looking the other way. That's why now is a good time to make the shift to a CRM solution that can catapult your organization into the next round of growth.

  • Connect and Empower Mobile Salespeople

    Sponsored by: Oracle Corporation

    Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.

  • Maximizing CRM Effectiveness During Lean Times

    Sponsored by: Oracle Corporation

    When the economy turns around, as it will, how will your organization be poised to take advantage of the next expansion? Read the latest white paper written by Steve Diamond, Sr. Director, Product Marketing at Oracle, to learn six areas your organization can focus on to improve business results.

  • Self-Service That Really Serves

    Sponsored by: Oracle Corporation

    To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

  • Web 2.0 and Sales Process Management

    Sponsored by: Oracle Corporation

    How can Web 2.0 systems and applications support management of sales processes? Read this white paper to find out!

  • eBook: Leveraging CRM to increase sales effectiveness in a challenging economy

    Sponsored by: Aplicor

    Sales departments are under increased pressure during these difficult times, as converting leads, moving sales along the pipeline and meeting sales quotas will be challenging this year. What's more, many companies will be raising quotas for their sales teams in 2009, according to recent research from the sales consultancy firm CSO Insights.

  • Seven Tips for Profiting from Lean Times with CRM

    Sponsored by: Oracle Corporation

    With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.

  • Leverage ERP for Sales & Operations Planning

    Sponsored by: IFS

    Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.

  • Dell CompleteCare™ Accidental Damage Service

    Sponsored by: DellEMC and Intel®

    Dell offers CompleteCare Accidental Damage Service -- a repair and replacement solution for select systems and peripherals that covers select accidental damage not covered by your Limited Warranty.

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