Marketing Research
-
Context-Aware Tech Senses, Responds to Customer Needs
Sponsored by: TechTarget Content ManagementThis expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
-
Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool
Sponsored by: TechTarget Customer ExperienceChoosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice.
-
How to Pick the Right Mobile Sales Force Automation APP
Sponsored by: Adobe EchoSignIn this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application.
-
Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
Sponsored by: Adobe EchoSignIn this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
-
Measuring Marketing Success: Know Each Customer In Context
Sponsored by: IBMThis resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
-
6 Steps to Smashing Silos in Your Business
Sponsored by: TeradataThis informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
-
Improving the Success of Your Enterprise's Email Marketing Campaigns
Sponsored by: TeradataThis document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
-
Email Deliverability: Getting to Your Customer’s Inbox
Sponsored by: TeradataThis eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
-
How Companies Know Which Customers Will Buy—And Who Will Buy More
Sponsored by: TechTarget Customer ExperienceThis expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.
-
Evaluate Today's Leading Integrated Marketing Management Vendors
Sponsored by: TeradataThis informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
-
Content Marketing Essentials: Reach Customers Without Breaking Budgets
Sponsored by: MarketoThis white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
-
The Definitive Guide to Engaging Content Marketing
Sponsored by: MarketoThis featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
-
MicroScope September 2014: An issue covering the issues around cloud security concerns
Sponsored by: MicroScopeAn issue highlighting the need to challenge user fears around cloud security and the best ways to communicate on social media.
-
A Quick-Start Guide to Deploy an SMS Strategy for Business
Sponsored by: StrikeIronSMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
-
Using SMS for Marketing: A Beginner’s Resource
Sponsored by: StrikeIronOne of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
-
Microsoft Dynamics CRM Release Preview Guide
Sponsored by: Microsoft IndiaIn this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
-
Global Brand Management
Sponsored by: OpenTextThe following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
-
Marketing Automation Software Buying Considerations
Sponsored by: Act-On SoftwareIn this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
-
Improve Customer Experience through Personalization
Sponsored by: Hewlett Packard EnterpriseIn this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
-
Social Media: A Unified Strategy for Success
Sponsored by: HootsuiteIn order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
-
5 Ways Marketing Automation Can Optimize & Grow Your Business
Sponsored by: Act-On SoftwareMany marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
-
Best Practices For Setting Up a Lead Nurturing Program
Sponsored by: Act-On SoftwareIn this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
-
Best Practices for a Lead Management Strategy
Sponsored by: Act-On SoftwareWell-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
-
The Journey to Smarter Commerce: Your Customer in Context
Sponsored by: IBMTwo of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
-
6 Best Practices for Creating a Content Marketing Strategy
Sponsored by: Act-On SoftwareA content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.