Marketing Research
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Growing Revenue with Smart Marketing
Sponsored by: TechTarget Customer ExperienceIn this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
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eGuide Digital Marketing: Tips For Connecting With Your Customer
Sponsored by: TechTarget Customer ExperienceThere are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
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Top 4 marketing skills for optimum success
Sponsored by: IBMThe right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
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Understanding the Millennials
Sponsored by: SDLIn this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
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Implementing product mix optimization that works
Sponsored by: QuintiqThis guide offers insight to help you optimize your product mix and maximize profits.
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Social CRM guide: GNC analyzes social data for better marketing
Sponsored by: IBMIn this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
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Making Sense of the Chaos: Measuring The Influence of Social Media
Sponsored by: IBMIn this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
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Personalized Marketing and Web Analytics
Sponsored by: IBMIn this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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Marketing: Connecting with the Chief Executive Customer
Sponsored by: IBMIn this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
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8 Ways To Build Your Brand Using Social Media
Sponsored by: MarketWiredSavvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
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5 Tips For Setting Measurable Social Media Goals
Sponsored by: MarketWiredWhile social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
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Survey insights: Marketing's impact on the customer experience
Sponsored by: IBMTo understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
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10 tips to integrate mobile and social marketing
Sponsored by: IBMIn this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
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Solution Spotlight: Measuring, Monitoring and Improving Customer Experience
Sponsored by: IBMIn this e-guide, our experts sit down with Forrester analyst Zach Hofer-Shall and other industry authorities as they explore how you can address the challenges of CEM. Also inside, find 10 tips for improving customer experiences.
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Connected Customer Centricity - MS perspective on the Retail Industry
Sponsored by: Microsoft IndiaThis resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
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Survey Results: An Emerging Digital Divide
Sponsored by: Apigee Europe LTDIn this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
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A Beginner’s Guide to Partner Marketing with Content Syndication
Sponsored by: TIE KinetixB2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
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How to: Crafting a Comprehensive Social Media Strategy
Sponsored by: HootsuiteIn this expert e-guide, learn how to craft a social media strategy that delivers undeniable results – and how to choose the tools that make the most sense for your business, so you can reach potential employees, customers, and partners.
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Oracle Analytics for CRM, Sales, Marketing, and More
Sponsored by: Oracle CorporationIn this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions.
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Get Rapid Insights From Your Marketing Data
Sponsored by: SAPMany marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions.
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Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
Sponsored by: Hewlett Packard EnterpriseIn this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
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The Journey to Smarter Commerce
Sponsored by: IBMIn this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability.
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Harnessing Social Media to Boost the Bottom Line
Sponsored by: TechTarget Customer ExperienceLaunching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM.
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Infor Epiphany
Sponsored by: InforCheck out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
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Websites are Dead. Long Live Digital Presence
Sponsored by: Limelight Networks, Inc.In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
