Marketing Research
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Tips from the Trade - Competing on Web Analytics
Sponsored by: SASHow can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
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Three Key Steps to B2B Marketing Optimization
Sponsored by: MarketoIn B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
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Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
Sponsored by: WiproRead this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
Sponsored by: BirstIn an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
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Creating Sales Opportunities with Lead Scoring
Sponsored by: Genius.comLead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
Sponsored by: TIBCO Spotfire DivisionThis Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
Sponsored by: Citrix OnlineThis new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
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Tips from the Trade – Competing on Web Analytics
Sponsored by: SASThe online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
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Infor CRM Interaction Advisor
Sponsored by: Infor CRMWatch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
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Building a Global B2B Brand
Sponsored by: WiproIn this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies.
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Making Web 2.0 Work for Your Enterprise: IT Deployments
Sponsored by: Oracle CorporationThe consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
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Web 2.0 at Work: Departmental Use Cases
Sponsored by: Oracle CorporationWith the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.
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Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics
Sponsored by: SPSS Inc. Worldwide HeadquartersThis paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions.
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Leverage ERP for Sales & Operations Planning
Sponsored by: IFSRead this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
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Optimizing Customer Retention Programs
Sponsored by: Portrait SoftwareRead this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
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Invest and Innovate Today, Grow Your Business Tomorrow
Sponsored by: SAP America, Inc.Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
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Size DOES Matter - When Choosing the Right ERP Solution
Sponsored by: XperiaIn regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
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The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
Sponsored by: Portrait SoftwareThis paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
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Network Security Checklist
Sponsored by: Cisco Systems, Inc.Every SMB should have a written (and thoughtfully prepared) network-security plan in place.
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The End of TV as We Know It
Sponsored by: IBM Line of BusinessWith increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
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Top 5 Best Practices for Creating Effective Campaign Dashboards
Sponsored by: Tableau SoftwareWe can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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The Business Value of Web 2.0 Technology
Sponsored by: IBMIt's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers.
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Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise
Sponsored by: SAP America, Inc.To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.
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IBM and SAP: Innovate. Collaborate. Grow.
Sponsored by: IBM Line of BusinessThis brochure will show you how IBM and SAP can help you utilize your resources in new and better ways and realize higher efficiencies to increase the business value of your investment.
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Cisco Growing with Technology Awards 2007
Sponsored by: Cisco Systems, Inc.Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.