Social media, encompassing both a marketing channel and a marketing tool, should be treated as a mission critical marketing channel and be afforded the same attention to planning, execution, iteration and measurement. This article looks at the following three considerations for social media:
Social media driving revenue-- What revenue is practically driven by social media
Customer experience-- How it enhances the customer experience
Tracking and using social media measurement tools-- What should be tracked and what tools are available to assist in execution
- Vendor:
- Wipro
- Posted:
- Feb 8, 2021
- Published:
- Dec 17, 2009
- Format:
- PDF
- Type:
- White Paper
