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  • How to Build Dashboards That Persuade, Inform and Engage

    Ideally, data visualization software will help their audience smoothly absorb and use the information in a dashboard without distractions or turbulence. How can dashboards achieve this? Read this white paper to learn more about how to get the most out of your data visualization software.

  • Excel and Tableau: A Beautiful Partnership

    Excel is used by millions of people to track and sort data. However, Excel is oriented around numbers, and numbers alone do not always show the complete story behind data. Read this white paper to learn about how using Excel in conjunction with Tableau could help you visualize and analyze your data more easily.

  • The Road Forward: A Roadmap for Scaling Self-Service Analytics

    The amount and variety of data make the concept of one-stop data warehouses obsolete. New technologies are allowing for improved interactivity and manipulation of data. Read this white paper to learn about the new approaches that organizations are using in self-service analytics.

  • Redefining the Role of IT in a Modern BI World

    This white paper explores how to move towards modern, self-service analytics. Find out how to balance user demands for access to relevant data with IT control so that you can create a collaborative partnership between IT and LOB users that accelerates analytic workflows.

  • 2019 Business Intelligence Trends

    Download this white paper to review upcoming trends in data management, data science, AI and more for 2019.

  • 2019 Business Intelligence Trends

    What BI trends do you need to be aware of, now and in the immediate future? For one, explainable AI is a crucial factor. Read this full report for 9 other trends you'll need to know in business intelligence.

  • Business Intelligence Trends

    Business intelligence will undergo some fundamental changes in the next few years. Read this white paper to learn about the emerging trends in the business intelligence market.

  • The Marketing Analytics Evolution How Data-Driven Is Your Organization?

    According to a CMO survey, spending on marketing analytics is forecasted to increase by 376% in the next three years. Read this white paper to learn more about how your organization can evolve with analytics.

  • Unifying Your Marketing Data for Greater Results

    Digital marketing leaders are seeking ways to consolidate their media data into one view that can be accessed across departments. Read this resource to learn more about how cloud-based analytics platforms can help marketers overcome the obstacle of managing their data.

  • Marketing Analytics Dashboards: The Do's and Don'ts

    A recent survey by Black Ink reports that marketers rank access to advanced analytics as the top barrier to their initiatives. Read this resource to learn the 6 questions that will help you choose the right metrics to track in your organization's marketing dashboard.

  • 4 Fundamentals of Sales Analytics Success: What Sales Ops Needs to Know

    The world of sales moves rapidly, and in the need-it-yesterday world of sales, no one can afford to wait until the end of the quarter to find out that they did not meet their quota. Read this resource to learn more about how to use sales analytics to increase your sales team's success.

  • Get on the Fast Track with Tableau: a Starter Guide for Sales Ops

    Business intelligence software can help sales operations professionals gain better insights, more actionable insights. Read this resource to learn more about how business intelligence software like Tableau can be useful to Sales Operations professionals.

  • Using Data to Become a Sales Ops Innovator

    While sales has typically been slow to adopt the use of data, the stars are aligning for a sales data revolution. Read this white paper to learn more about how you can drive sales operations innovation within your organization.

  • How to Build a Culture of Self-Service Analytics– and Why You Should

    Data is easily accessible in the modern workplace, and employees are used to being able to find data easily. However, workplaces are not always providing them with the tools that they need to find answers with their data. Read this white paper to learn more about how you can build a culture of self-service analytics within your organization.

  • Why an IT Professional Would Choose Tableau for BI & Analytics

    This white paper is written for IT and business intelligence decision makers to understand what differentiates different BI and analytics platforms in the market today. Explore critical aspects of a robust platform and learn about Tableau's BI and analytics offering.

  • How Data Gravity is Pulling Your Analytics to the Cloud

    Gartner says that more than $1 trillion in IT spending will be directly or indirectly affected by the shift to cloud during the next 5 years. In this white paper, see how data migration to the cloud is attracting other applications and services to the cloud like a gravitational pull.

  • Governed Self-Service Analytics At Scale

    Download this white paper to discover 4 key steps to successfully deploying governed self-service analytics across your organization because today's organizations need an approach to self-service analytics that balances the needs of both IT and the business.

  • 5 Things Your Spreadsheets Can't Do

    For many people, Microsoft Excel is the go-to analysis tool of choice. While Excel may be a very useful tool, it has its limitations. Read this white paper to learn more about how you can improve your data analysis by choosing business intelligence software.

  • Best Practices for Tidy Data Using Tableau Prep

    Data preparation involves cleaning dirty data, restructuring ill-formed data, and combining multiple sets of data for analysis. The speed and efficiency of your data preparation process directly impacts the time it takes to discover insights. Read this white paper to learn the 3 most important questions to ask yourself for better data analysis.

  • 3 Shifts in the Modern Data Environment

    The methods that IT organizations use in managing data infrastructure has remained the same: move data from its moment of creation and making it accessible and comprehensive to users. Read this white paper to learn how to prepare your IT team for 3 major shifts in the modern data environment.

  • Redefining the role of IT in a modern BI world

    Self-service business analytics has challenged IT teams as it has forced them to either embrace self-service BI or ignore it. Read this white paper to learn about how IT is redefining their role in BI and analytics that will allow for a more strategic role that will be critical to the future success of your organization.

  • The do's and don'ts of dashboards

    Dashboards are important tools for communicating insights about particular sets of data. Read this white paper for 10 "do's and don'ts" of dashboards and how to design a dashboard that provides truly effective and actionable insights.

  • Marketing Analytics Dashboards: The Do's and Don'ts

    A CMO survey from Black Ink reported that marketers rank access to advanced analytics as the top barrier to their initiatives. Read this resource for more information on how to get the most out of your marketing analytics dashboard.

  • 6 Myths of Moving from Traditional to Modern BI

    There are many myths that revolve around the world of business intelligence and business intelligence software. It's time to debunk these common misbeliefs. Download this white paper to uncover 6 common misbeliefs.

  • The 10 Do's and Don'ts of Dashboards

    Download this white paper to review the 10 do's and don'ts of establishing a data visualization dashboard, and explore tips on where to start, what to include and what to avoid.

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