Marketing Research
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Create a Referral Program to Grow Your IT Business
Sponsored by: ConnectWiseThe primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
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The Future of Lead Management: A Step-by-Step Guide
Sponsored by: LeadLife SolutionsIn this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
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A Quicker, Simpler Path to Lead Management ROI
Sponsored by: LeadLife SolutionsSales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
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Are You Ready for Marketing Automation?
Sponsored by: MarketoMarketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
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Using Marketing Automation to Increase Your ROI on CRM
Sponsored by: MarketoMany CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
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Driving Revenue Through CRM Integration
Sponsored by: MarketoIn this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
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IBV Study: Capitalizing on the Power of the Smarter Consumer
Sponsored by: IBMBusiness survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
Sponsored by: WebTrendsIn the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Ensuring Success with On-site Testing and Targeting
Sponsored by: WebTrendsYour company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
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New Industries Finding Useful Roles for Dynamic Case Management
Sponsored by: EccentexIn this expert handbook, ebizQ contributor Alan R. Earls reveals current dynamic case management (DCM) trends and explores how the approach is expanding to new fields. Plus, Stephanie Mann, ebizQ's assistant site editor, shares feedback from industry observers about picking the right DCM platform. Read on to learn more.
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CallPro CRM e-marketing features
Sponsored by: CallPro CRMDoes your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
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Empowered Customers Drive Collaborative Business Evolution
Sponsored by: IBMRead this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
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Application Transformation – evolution or revolution?
Sponsored by: Hewlett Packard EnterpriseWith a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
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How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
Sponsored by: JonERPIn this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
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Improve web content management with mobile marketing
Sponsored by: OpenTextThis analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing.
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Free 30-Day Trial: Quark Brand Manager
Sponsored by: Quark SoftwareAccess this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager. 40 users included (additional users available).
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Doing Business with Comstor
Sponsored by: ComstorLearn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.
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Innovative Strategies for Improving Web Conversions
Sponsored by: DemandbaseThis E-guide will explain the costs and new tactics for marrying your business's marketing and sales goals without sacrificing either's needs. Learn more about salvaging conversisions and data quality now.
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Increase Visitor Engagement While Reducing Form Abandonment
Sponsored by: DemandbaseForms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
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Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
Sponsored by: AT&T CorpThis white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
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AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
Sponsored by: AT&T CorpThis brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
Sponsored by: AT&T CorpTurn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
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Microsoft Dynamics CRM Trial Page
Sponsored by: MicrosoftMicrosoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
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MicroScope October 2011: A special issue examining the latest tools the channel can use to communicate with customers
Sponsored by: MicroScopeThis issue of the digital magazine is designed to capture what is an ever changing communications landscape and provides some food for thought to those wondering how they can get the most out of it personally and as a business.
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Explode Six Marketing Myths
Sponsored by: IBMMaximize campaign effectiveness with analytic technology.
