Marketing White Papers
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2021 APAC Media Consumption: Digital research preferences
Sponsored by: TechTarget ComputerWeekly.comIn this infographic, we show the results of our 2021 Media Consumption Survey. Find out why localization of content is important to users and what type of content works best in each buying stage.
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Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
Sponsored by: TechTarget ComputerWeekly.comWhen the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
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Marketing software moves closer to centre of the CIO's vision
Sponsored by: TechTarget ComputerWeekly.comIn this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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Focusing on the 3 Ps for ABM Revenue at Scale
Sponsored by: TechTargetIn this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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Evolving Persona Thinking to Win More Business
Sponsored by: TechTargetIn this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
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CRM enters maturity as customer experience custodian
Sponsored by: TechTarget ComputerWeekly.comCRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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Demand and Account-Based Marketing: Planning Assumptions 2021
Sponsored by: TechTargetDisruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief.
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3 paths to more productive revenue capture in a changing interaction landscape
Sponsored by: TechTargetIn this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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Using Intent Data for Effective Persona Development in ABM
Sponsored by: TechTargetIn this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
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Today’s Market Realities Require New Demand Gen Strategies
Sponsored by: TechTargetIn this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
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3 C’s for Understanding Real Intent Data: Context, Content and Contacts
Sponsored by: TechTargetTo help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
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Three Ways Personas Can Improve ABM Performance
Sponsored by: TechTargetDownload this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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How to Use Purchase Intent to Refocus ABM Priorities
Sponsored by: TechTargetThis new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
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Billion Dollar Blindness
Sponsored by: TechTargetRead this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
Sponsored by: TechTargetIn this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Who You Gonna Call?
Sponsored by: TechTargetDownload this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
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Moving From Leads to Buying Groups in One Easy Step
Sponsored by: TechTargetIn B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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How to Use Email Marketing to Nurture Third-party Leads
Sponsored by: TechTargetMore than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
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3 Big Ideas for Capturing More Demand from Your Market
Sponsored by: TechTargetIs your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
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Virtual Event Success— from Recruitment to Follow-Up
Sponsored by: TechTargetExecuting a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
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Owner’s Manual for the Modern Demand Gen Engine
Sponsored by: TechTargetDownload this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates.
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Buying BANT Important considerations when sourcing high-quality leads externally
Sponsored by: TechTargetOn their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
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Account-Based Marketing Will Fail Without Organizational Alignment
Sponsored by: TechTargetWhat makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
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Marketing software moves closer to centre of the CIO’s vision
Sponsored by: TechTarget ComputerWeekly.comIn this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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CRM enters maturity as customer experience custodian
Sponsored by: TechTarget ComputerWeekly.comCRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
