Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
As an AT&T Mobile Barcode Services Charter Program member, Starz is integrating AT&T Mobile Barcode technology into select national consumer and direct-to-consumer marketing programs, including consumer marketing and affiliate promotional outreach.
This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.