Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member

As an AT&T Mobile Barcode Services Charter Program member, Starz is integrating AT&T Mobile Barcode technology into select national consumer and direct-to-consumer marketing programs, including consumer marketing and affiliate promotional outreach.

This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.

Vendor:: AT&T Corp
Posted:: Feb 8, 2021
Published:: Nov 2, 2011
Format:: PDF
Type:: White Paper

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