Marketing Automation Software Buying Considerations
If you're designing a marketing campaign, you need to know about performance -- that means you need marketing automation. And while marketing automation isn't new to the market, multichannel communication is. To reach customers in more places than just their inboxes, you need an integrated approach to multichannel marketing automation software.
In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Inside, learn how marketing automation -- according Stephen Murphy, founder and principal consultant of digital marketing consultancy Bamboo Interactive -- helps sales "sell more instantly and provides rich sales information that they never would have seen in the past." Discover the many other benefits of marketing automation by reading now.